Contents and structure of the Vienna-Model according to the curriculum
 

Research (Ist Module)

• Targets: Acquaintance with journalistic investigations; affinity and consciousness for the topic
  
• Content: Minorities, interculturality, migration, etc.
  
• Method: Working groups, guest lectures, mapping
  
• Activities: Intercultural atlas (by countries); cooperation with the Austrian television, radio (ORF) and print media (Falter); internet/intranet exchange between the universities; homepage
  
• Framework studies: Psychology and sociology of minorities
  

Analysis (2nd Module)

• Targets: Critical handling of journalistic phenomenon in the area of multicultural societies, minorities, etc.
  
• Content: Critical analysis of minority journalism; discourse-analysis: minorities in mulitcultual media-societies; journalistic criteria for minority/multicultural journalism (public communication)
  
• Method: Content analysis, discourse-analysis, qualitative investigation
  
• Activities: Writing (in cooperation with media companies and with minority organizations), internet
  
• Framework studies: Quantitative and qualitative methods of investigation
  

Media Practice (3rd Module)

• Targets: Acquaintance with practical working conditions in the media, put in action the ideas of communication minorities; learning in an interactive and international setting
  
• Content: Media practice
  
• Activities: Practice in several variations:
  a) Production of documentary video films by internationally mixed teams (students from all participating countries)
  b) Practical training in a media company in one of the participating countries; favorite practical training for foreigners (e.g. students from São Paulo in Austrian or other media companies; Austrians in electronic or print media in other countries etc.)

PR-Practice (4th Module)

• Targets: Analysis of the demands and conditions of practical public relations work and practising social campaigns
  
• Content: PR for minorities in multicultural media societies
  
• Activities: Preparation, realization and working up of an international symposium on the topic "Minorities in Multicultural Societies" for the target groups of science, journalism, politics, economy and non-profit organizations
  
• Conclusion: Working out a publication based on the formative evaluation

Back to the index.