Context: In his work on neurophenomenology, the late Francisco Varela overtly tackled the well-known “hard problem” of the (physical) origin of phenomenal consciousness. Problem: Did he have a theory for solving this problem? No, he declared, only a “remedy.” Yet this declaration has been overlooked: Varela has been considered (successively or simultaneously) as an idealist, a dualist, or an identity theorist. Results: These primarily theoretical characterizations of Varela’s position are first shown to be incorrect. Then it is argued that there exists a stance (let’s call it the Varelian stance) in which the problem of the physical origin of primary consciousness, or pure experience, does not even arise. Implications: The nature of the “hard problem” of consciousness is changed from an intellectual puzzle to an existential option. Constructivist content: The role of ontological prejudice about what the world is made of (a prejudice that determines the very form of the “hard problem” as the issue of the origin of consciousness out of a pre-existing material organization) is downplayed, and methodologies and attitudes are put to the fore.