Exploring Produsage: A Special Issue of New Review of Hypermedia and Multimedia

Call for papers: The concept of produsage points to
the shift away from conventional producer/consumer relationships,
and highlights the more fluid roles of users and contributors within
social media environments. Participants in open source projects, in
/Wikipedia/, in /YouTube/ and /Second Life/ are no longer merely
consuming or using preproduced material, but neither are they at all
times acting as fully self-determined producers of fully formed new
works; rather, they occupy a hybrid position as produsers of content.

Produsage processes are now evident across a wide range of
activities — mainly online, but increasingly also extending to the
offline world — from citizen journalism and communal knowledge
management through to collaborative artistic activities, from
learner-led education models to citizen engagement in political
processes. As such models establish themselves, what does an
examination through the lens of the produsage framework reveal about
their internal operations? How do they affect the existing
institutional, industrial, social, and cultural environments within
which they operate? How may they be guarded against cooptation and
exploitation by corporate interests? What possible futures do they

Potential contributions to this special issue could include, but are
not limited to, areas such as:

  • Conceptualising produsage: theoretical frameworks for examining produsage activities, practical examples of produsage projects, …
  • Historical and comparative perspectives: produsage and otherforms of collaborative and commons-based work, precedents of produsage, …
  • Technologies and practices of produsage: collaborative dynamics of leading produsage spaces, impact of the technological foundations of produsage, …
  • Empirical perspectives on produsage: case studies of produsage and its effects, ethnographic research into produsage communities, …
  • Methodology: research approaches to the study of produsage, tracking and evaluating produser activitities, …
  • Critical perspectives: economic, legal, pedagogic,sociological perspectives on produsage, …

For this special issue of /NRHM/, we invite contributions on these
and other topics related to produsage. Full papers should be around
7,000 words; shorter papers (around 3,000 words) for technical
notes, industry perspectives or opinion pieces are also welcome.
More detailed instructions for authors can be found online:
http://www.tandf.co.uk/journals/nrhm. Queries should be directed to
the Guest Editors.

Authors should submit their papers online via the New Review of
Hypermedia and Multimedia Manuscript Central site:


Important dates

* 16 July 2010 — paper submission deadline
* 24 September 2010 — author notification
* 15 October 2010 — final copy due
* Northern Spring 2011 — publication

Guest Editors

Axel Bruns, ARC Centre of Excellence for Creative Industries and
Innovation (Brisbane), /a.bruns@qut.edu.au <mailto:a.bruns@qut.edu.au>
/Jan Schmidt, Hans-Bredow-Institute for Media Research (Hamburg),