Publications

The list below includes all publications by members of staff at the Chair of International Marketing. You can view publications selected by type and/or author by using the the pull-down menus and clicking on the Show button.

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Journal Articles

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Bortoluzzi, G., Kadic-Maglajlic, S., Arslanagic-Kalajdzic, M. and Balboni, B., "Innovativeness as a Driver of the International Expansion of Developing Markets' Firms: Evidence of Curvilinear Effects", International Marketing Review, 2016 , in press.
Kadic-Maglajlic, S., Arslanagic-Kalajdzic, M., Micevski, M., Michaelidou, N. and Nemkova, E., "Controversial Advert Perceptions in SNS Advertising: The Role of Ethical Judgement and Religious Commitment", Journal of Business Ethics, 2015 , doi: 10.1007/s10551-015-2755-5, in press.
Arslanagic-Kalajdzic, M. and Zabkar, V., "The External Effect of Marketing Accountability in Business Relationships: Exploring the Role of Customer Perceived Value", Industrial Marketing Management , Vol. 46, No. 4, 2015, pp. 83-97 , doi: 10.1016/j.indmarman.2015.03.002.
Arslanagic-Kalajdzic, M., Kadic-Maglajlic, S. and Cicic, M., "Students' Perceptions about Role of Faculty and Administrative Staff in Business Education Service Quality Assessment", Market - Trziste, Vol. 26, No. 1, 2014, pp. 93-108.
Zabkar, V. and Arslanagic-Kalajdzic, M., "The Impact of Corporate Reputation and Information Sharing on Value Creation for Organizational Customers", South East European Journal of Economics and Business, Vol. 8, No. 2, 2014, pp. 42-52 , doi: 10.2478/jeb-2013-0009.
Dlacic, J., Arslanagic, M., Kadic-Maglajlic, S., Markovic, S. and Raspor, S. , "Exploring Perceived Service Quality, Perceived Value, and Repurchase Intention in Higher Education Using Structural Equation Modelling", Total Quality Management & Business Excellence, 2013 , doi: 10.1080/14783363.2013.824713 .

Contributions to Edited Volumes

Arslanagic-Kalajdzic, M. and Zabkar, V., "Understanding Agency-Client Relationships Better Through Clients' Perceptions of Value and Value Antecedents" in Verlegh, P., Voorveld, H. and Eisend, M.: Advances in Advertising Research (Vol. VI). The Digital, the Classic, the Subtle, and the Alternative, Wiesbaden: Springer Fachmedien, 2016, pp. 101-113.
Arslanagic-Kalajdzic, M. and Turulja, L., "Bosnia and Herzegovina (Chapter 3)" in Cozza, C., Harirchi, G. and Markovic Cunko, A.: Innovation in the Adriatic Region, Trieste: Edizioni Universita di Trieste, 2016, pp. 43-60.

Conference Proceedings

Diamantopoulos, A., Arslanagic-Kalajdzic, M. and Schischlik, N., "Thinking or Feeling? The Moderating Role of Information Processing Modes on Country-of-Origin Effects", Proceedings Annual Conference of the European Marketing Academy, (May 23-26, 2017, Groningen, The Netherlands) .
Zabkar, V., Arslanagic-Kalajdzic, M., Diamantopoulos, A. and Florack, A., "The Impact of Consumer Personality Traits on Global Brand Purchase Intentions: A Four-Country, Balkan Report", Proceedings of the 7th EMAC Regional Conference, (Sept 14-16, 2016, Sarajevo, Bosnia and Herzegovina) .
Babic-Hodovic, V. and Arslanagic-Kalajdzic, M., "Employees' Perceptions of Corporate Reputation in Services: A Guide to Job Satisfaction?", Proceedings of the 7th EMAC Regional Conference, (Sept 14-16, 2016, Sarajevo, Bosnia and Herzegovina) .
Bortoluzzi, G., Arslanagic-Kalajdzic, M., Kadic-Maglajlic, S. and Balboni, B., "Exploring the Curvilinear Effect of Innovativeness as a Driver of the International Expansion of Developing Markets' Firms: Evidence from South Eastern Europe", Proceedings of the 7th EMAC Regional Conference, (Sept 14-16, 2016, Sarajevo, Bosnia and Herzegovina) .
Arslanagic-Kalajdzic, M. and Zabkar, V., "The Effect of Marketing Accountability on Business Performance", Proceedings Annual Conference of the European Marketing Academy , (May 24-27, 2016, Oslo, Norway) .
Kadic-Maglajlic, S. and Arslanagic-Kalajdzic, M., "Moderated Mediation Approach for Improving WOM and Customer Perceived Value: Is There a Trade-Off between Flexibility and Information Sharing?", Proceedings Annual Conference of the European Marketing Academy, (May 24-27, 2016, Oslo, Norway) .
Diamantopoulos, A., Arslanagic-Kalajdzic, M. and Obradovic, J., "Does Brand Globalness Consistently Result in Superior Brand Evaluations? Experimental Evidence", Proceedings of the American Marketing Association Winter Educators' Conference, (Feb 26-28, 2016, Las Vegas, NV) .
Zabkar, V. and Arslanagic-Kalajdzic, M., "Reputation or Responsibility for Client-Perceived Value? The Moderating Role of Strategic Orientation", Proceedings of the 3rd International CSR Communication Conference, (Sept 17-19, 2015, Ljubljana, Slovenia) .
Kadic-Maglajlic, S., Arslanagic-Kalajdzic, M. and Micevski M., "Multilevel Approach to the Role of Sales Manager's Facilitation of Emotions in Salesperson Orientation and Team Performance", Proceedings of the 6th EMAC Regional Conference, (Sept 16-18, 2015, Vienna, Austria) .
Arslanagic-Kalajdzic, M. and Zabkar, V., "Customer Perceived Value and Outcomes in Business Relationships: Are Service Clients Different?", Proceedings of the 6th EMAC Regional Conference, (Sept 16-18, 2015, Vienna, Austria) .
Zabkar, V. and Arslanagic-Kalajdzic, M., "Developing a Multidimensional Self-Reported Instrument for Measuring Marketing Accountability of a Firm", Proceedings Annual Conference of the European Marketing Academy, (May 23-26, 2015, Leuven, Belgium) .
Arslanagic-Kalajdzic, M. and Zabkar, V., "Unveiling Client's Repurchase Intentions in Business Relationships: The Role of Provider's Marketing Accountability and Client's Perceived Value", Proceedings Annual Conference of the European Marketing Academy, (May 23-26, 2015, Leuven, Belgium) .
Arslanagic-Kalajdzic, M. and Zabkar, V. , "Conceptualizing Marketing Accountability of the Firm", Proceedings of the 5th EMAC Regional Conference, (Sept 24-26, 2014, Katowice, Poland) .
Arslanagic-Kalajdzic, M. and Zabkar, V. , "Understanding Agency-Client Relationships Better through Clients' Perceptions of Value and Value Antecedents", Proceedings of the EAA's 13th International Conference on Research in Advertising, (June 26-28, 2014, Amsterdam, the Netherlands) .
Babic-Hodovic, V., Arslanagic, M. and Mehic, E. , "Word of Mouth Stimuli in Commercial Banking Services: Importance of Customer Perceived Value and Reputation", Proceedings of the 3rd EMAC Regional Conference , (Sept 12-14, 2012, Belgrade, Serbia) .
Babic-Hodovic, V., Arslanagic, M. and Mehic, E. , "How Intangible Aspects of Banks' B2B Relationships Influence Creation of Customer Value", Proceedings of the Eurasia Business and Economics Society Conference EBES Istanbul, (May 24-26, 2012, Istanbul, Turkey) .
Kadic-Maglajlic, S., Husic-Mehmedovic, M., Arslanagic, M., Markovic, S. and Raspor, S. , "Application Of A Modified DINESERV Methodology in Bosnia and Herzegovina", Proceedings of the European Marketing Academy (EMAC) 41st Annual Conference, (May 22-25, 2012, Lisabon, Portugal) .
Husic-Mehmedovic, M., Arslanagic, M. and Kadic, S. , "Impact of Reference Groups on the Decision-Making Process in Buying a First Real Estate Property", Proceedings of the 2nd EMAC Regional Conference, (Sept 21-23, 2011, Iasi, Romania) .
Babic-Hodovic, V., Mehic, E. and Arslanagic, M. , "Influence Of Banks’ Corporate Reputation On Organizational Buyers Perceived Value", Proceedings of the 7th International Strategic Management Conference , (June 30-July 2, 2011, Paris, France) .

Conference Papers

Kolbl, Z., Arslanagic-Kalajdzic, M. and Diamantopoulos, A., "Stereotyping Domestic and Foreign Brands: Navigating Brand Preference Through Warmth and Competence", presented at the 26th Annual Conference of the Consortium for International Marketing Research (June 20-23, 2017, Florence, Italy).
Arslanagic-Kalajdzic, M., Zabkar, V., Diamantopoulos, A. and Florack, A., "Brothers in Blood, Yet Strangers in Response to Global Brands: A Four-Country Study of the Role of Consumer Personality", presented at the 3rd AIB-CEE Chapter Conference (Sept 29-October 1, 2016, Prague, Czech Republic).
Arslanagic-Kalajdzic, M. and Zabkar, V., "Partnership in the Forefront: Advertising Agencies' Roles and Business Clients' Loyalty", presented at the 16th International Conference on Research in Advertising (ICORIA) (June 30-July 2, 2016, Ljubljana, Slovenia).
Diamantopoulos, A., Arslanagic-Kalajdzic, M. and Davvetas, V., "Is Brand Globalness in the Eye of the Beholder? Revisiting the Interplay between Perceived Brand Globalness and Consumer Characteristics on Brand Responses", presented at the Annual Meeting of the Academy of International Business Proceedings (June 27-30, 2016, New Orleans, USA).
Arslanagic-Kalajdzic, M. and Zabkar, V., "Advertising Accountability: The Role of Campaign Metrics", presented at the 14th International Conference on Research in Advertising (ICORIA) (July 2-4, 2015, London, UK).
Arslanagic-Kalajdzic, M. and Zabkar, V., "What a Provider’s Marketing Accountability Has to Do With Customer Perceived Value in Business Relationships: A Dyadic Perspective", presented at the Proceedings of the American Marketing Association Winter Educators' Conference (Feb 13-15, 2015, San Antonio, USA).
Zabkar, V. and Arslanagic-Kalajdzic, M., "Long-Term Strategic Orientation in Marketing-Driven Organizations: The Role of Marketing Analytics", presented at the 2014 Global Marketing Conference at Singapore (July 15-18, 2014, Singapore).