Publications

The list below includes all publications by members of staff at the Chair of International Marketing. You can view publications selected by type and/or author by using the the pull-down menus and clicking on the Show button.

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Journal Articles

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Davvetas, V. and Diamantopoulos, A., ""Regretting your Brand-Self?" The Moderating Role of Consumer-Brand Identification on Consumer Responses to Purchase Regret", Journal of Business Research, 2017 , in press, doi: 10.1016/j.jbusres.2017.04.008.
Halkias, G., Davvetas V. and Diamantopoulos, A., "The Interplay Between Country Stereotypes and Perceived Brand Globalness/Localness as Drivers of Brand Preference", Journal of Business Research, Vol. 69, No. 9, 2016, pp. 3621-3628.
Davvetas, V. and Diamantopoulos A., "How Product Category Shapes Preferences Toward Global and Local Brands: A Schema Theory Perspective", Journal of International Marketing, Vol. 24, No. 4, 2016, pp. 61-81 , doi:10.1509/JIM.15.0110.
Davvetas, V., Sichtmann, C. and Diamantopoulos, A., "The Impact of Perceived Brand Globalness on Consumers' Willingness to Pay", International Journal of Research in Marketing, Vol. 32, No. 4, 2015, pp. 431-434.

Conference Proceedings

Davvetas, V., Diamantopoulos, A. and Liu, L., ""Removing the Halo": Why, When and How Regret Anticipation Helps Local Brands", Proceedings Annual Conference of the European Marketing Academy, (May 23-26, 2017, Groningen, The Netherlands) .
Davvetas, V. and Diamantopoulos, A., "Regretting Your Brand-Self? The Moderating Role of Consumer-Brand Identification on Consumer Responses to Purchase Regret", Proceedings of the 7th EMAC Regional Conference, (Sept 14-16, 2016, Sarajevo, Bosnia and Herzegovina) .
Davvetas, V., Diamantopoulos, A. and Halkias, G., ""Turning the Tables": Building Strong Local Brands to Compete Against Global Rivals", Proceedings Annual Conference of the European Marketing Academy, (May 24-27, 2016, Oslo, Norway) .
Davvetas, V., Halkias, G. and Diamantopoulos, A., "Perceived Brand Globalness/Localness versus Country Stereotypes as Drivers of Brand Purchase Intentions", 6th EMAC Regional Conference, (Sept 16-18, 2015, Vienna, Austria) .
Davvetas, V. and Diamantopoulos, A., "How Product Category Shapes Preferences Towards Global and Local Brands: The Role of Decision Justifiability and Normative Expectations", Proceedings Annual Conference of the European Marketing Academy, (May 26-29, 2015, Leuven, Belgium) .
Davvetas, V. and Diamantopoulos, A., "Perceived Brand Globalness and Consumer Regret: Effect on Word-of-Mouth and Purchase Intentions", Proceedings Annual Conference of the European Marketing Academy, (June 3-6, 2014, Valencia, Spain) .
Sichtmann, C., Davvetas, V., Diamantopoulos, A., "Is There Such a Thing as Global Brand Price Premium? Investigating the Effects of Perceived Brand Globalness on Consumers' Willingness to Pay", Amercian Marketing Association Winter Educators Conference, (Feb 21-23, 2014, Orlando, USA) .

Conference Papers

Sichtmann, C., Davvetas, V. and Diamantopoulos, A., "The Relational Value of a Brand's Perceived Globalness and Localness", presented at the 26th Annual Conference of the Consortium for International Marketing Research (June 20-23, 2017, Florence, Italy).
Sichtmann, C., Davvetas, V. and Diamantopoulos, A., "Attention Asymmetry: How Judgements of Warmth and Competence Direct Attention to a Product's Country of Origin", presented at the La Londe Conference (May 30-June 2, 2017, La Londe-les-Maures, France).
Sichtmann, C., Davvetas, V. and Diamantopoulos, A., "The Relational Value of a Brand's Perceived Globalness and Localness", presented at the Fifth French-Austrian-German Workshop on Consumer Behavior (Mar 29-31, 2017, Vienna, Austria).
Diamantopoulos, A., Arslanagic-Kalajdzic, M. and Davvetas, V., "Is Brand Globalness in the Eye of the Beholder? Revisiting the Interplay between Perceived Brand Globalness and Consumer Characteristics on Brand Responses", presented at the Annual Meeting of the Academy of International Business Proceedings (June 27-30, 2016, New Orleans, USA).
Davvetas, V., Sichtmann, C. and Diamantopoulos A., "Can Global Brands Charge Price Premiums? Investigating the Effects of Perceived Brand Globalness on Consumers' Reservation Prices", presented at the Consortium in International Marketing Research Annual Meeting (May 13-15, 2015, Vienna, Austria).
Davvetas, V. and Athanassopoulos, A., "An Empirical Investigation of Delinquent Mortgage Loan Repayment Behavior: Borrower, Loan and Modification Characteristics as Key Redefault Drivers", presented at the 3rd International Conference of the Financial Engineering and Banking Society (FEBS) (June 6-09, 2013, Paris, France).
Davvetas, V. and Diamantopoulos, A., "Consumer Regret in Global versus Local Brand Purchase Decisions", presented at the EMAC 20th Doctoral Colloquium (June 1-04, 2013, Istanbul, Turkey).
Davvetas, G., Lolos, D. and Davvetas, V. , "Identifying Systemic Factors in the Strategic Process Leading to Ineffective Absorbance of EU Structural Funds from Greek Local Government Organizations", presented at the 8th Hellenic Society for Systemic Studies (HSSS) National & International Conference - Systems Approach to Strategic Management (July 5-7, 2012, Thessaloniki, Greece).
Davvetas, V. and Zouni, G. and Kouremenos, A., "To stay or not to stay: Travel, demographic and behaviour characteristics as stay determinants at a destination", presented at the 2nd Advances in Hospitality and Tourism Marketing and Management Conference (AHTMMC) (May 31-June 06, 2012, Corfu, Greece).