Publications

The list below includes all publications by members of staff at the Chair of International Marketing. You can view publications selected by type and/or author by using the the pull-down menus and clicking on the Show button.

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Journal Articles

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Halkias, G., Micevski, M. Diamantopoulos A., and Milchram C., "Exploring the Effectiveness of Foreign Brand Communication: Consumer Culture ad Imagery and Brand Schema Incongruity", Journal of Business Research, 2017 , in press.
Boso, N., Story, V., Cadogan, J. W., Kadic-Maglajlic, S. and Micevski, M., "Enhancing Sales Benefits of Radical Product Innovativeness in Internationalizing Small and Medium-sized Enterprises", Journal of Business Research, Vol. 69, No. 11, 2016, pp. 5040-5045.
Nemkova, E., Souchon, A., Hughes, P. and Micevski, M., "Does Improvisation Help or Hinder Planning in Determining Export Success? Decision Theory Applied to Exporting", Journal of International Marketing, Vol. 23, No. 3, 2015, pp. 41-65.
Michaelidou, N., Micevski, M. and Cadogan, J. W., "An Evaluation of Nonprofit Brand Image: Towards a Better Conceptualization and Measurement", Journal of Business Research, Vol. 68, No. 8, 2015, pp. 1657-1666.
Kadic-Maglajlic, S., Arslanagic-Kalajdzic, M., Micevski, M., Michaelidou, N. and Nemkova, E., "Controversial Advert Perceptions in SNS Advertising: The Role of Ethical Judgement and Religious Commitment", Journal of Business Ethics, 2015 , doi: 10.1007/s10551-015-2755-5, in press.
Michaelidou, N., Micevski, M. and Siamagka, N. T., "Consumers' Intention to Donate to Two Children's Charity Brands: A Comparison of Barnardo's and BBC Children in Need", Journal of Product & Brand Management, Vol. 24, No. 2, 2015, pp. 134-146.
Michaelidou, N., Siamagka, N. T., Moraes, C. and Micevski, M., "Do Marketers Use Visual Representations of Destinations that Tourists Value? Comparing Visitors' Image of a Destination with Marketer-Controlled Images Online", Journal of Travel Research, Vol. 52, No. 6, 2014, pp. 789-804.
Boso, N., Story, V. M., Cadogan, J. W., Micevski, M. and Kadic- Maglajlic, S., "Firm Innovativeness and Export Performance: Environmental, Networking, and Structural Contingencies", Journal of International Marketing, Vol. 21, No. 4, 2013, pp. 62-87.

Conference Proceedings

Halkias, G., Micevski, M., Diamantopoulos, A. and Milchram, C., "Increasing the Effectiveness of Foreign Brand Communication: Consumer Culture Positioning and Brand Schema Violations", Proceedings of the 7th EMAC Regional Conference, (Sept 14-16, 2016, Sarajevo, Bosnia and Herzegovina) .
Micevski, M., Lee, N., Kadic-Maglajlic, S. and Cadogan, J. W., "Should Sales Managers Be Nice, Nasty, or Both?", Proceedings of the 7th Regional EMAC Conference, (Sept 14-16, 2016, Sarajevo, Bosnia and Herzegovina) .
Michaelidou, N. and Micevski, M., "Are You Watching Me? The Ethics of Social Media Research", Proceedings Annual Conference of the European Marketing Academy, (May 24-27, 2016, Oslo, Norway) .
Kadic-Maglajlic, S., Arslanagic-Kalajdzic, M. and Micevski M., "Multilevel Approach to the Role of Sales Manager's Facilitation of Emotions in Salesperson Orientation and Team Performance", Proceedings of the 6th EMAC Regional Conference, (Sept 16-18, 2015, Vienna, Austria) .
Nick, L., Kadic-Maglajlic, S., Boso, N., Micevski, M. and Vida, I., "Industrial Ethical Climate and Moral Equity: Relevance to the Adaptive Selling Behaviour and Salesperson Performance", Proceedings of the American Marketing Association Winter Educators' Conference, (Feb 13-15, 2015, San Antonio, USA) .
Micevski, M., Dewsnap, B., Cadogan, J.W., Kadic-Maglajlic, S. and Boso, N., "Performance Implications of the Interplay Between Sales Intra-functional Flexibility, Customer Orientation and Role Ambiguity", Proceedings of the Academy of Marketing Science, World Marketing Congress, (Aug 5-8, 2014, Lima, Peru) .
Michaelidou, N., Moraes, C. and Micevski, M., "A Scale for Measuring Consumers' Ethical Perceptions of Social Media Research", Proceedings of the Academy of Marketing Science, (May 21-23, 2014, Indianapolis, USA) .
Kadic-Maglajlic, S., Boso, N., Story, V.M., Cadogan, J.W. and Micevski, M., "The Effects of Radical Innovativeness, Strategic Orientations, and External Networking on Firm Performance: Evidence From Developed and Emerging Economies", Proceedings of the American Marketing Association Winter Marketing Educators' Conference, in Gary, H. and Steenburgh, T. (eds): Engaging Customers, Vol. 25 (Feb 21-23, 2014, Orlando, FL, USA) , pp. F8-F9.
Kadic-Maglajlic, S., Dlacic, J. and Micevski, M., "Generation Z: Generation of Green Consumer Values", Proceedings of the 23rd Cromar Congress: Marketing in a Dynamic Environment - Academic and Practical Insights, (Oct 24-26, 2013, Lovran, Croatia) , pp. 188-202.
Boso, N., Cadogan, J. W., Micevski, M. and Kadic-Maglajlic, S., "The Effects of Radical Innovativeness, Managerial Ties and Entrepreneurial Orientation on Firm Performance", Proceedings of the 42nd European Marketing Academy Conference (EMAC), in Sezgin, S., Karaosmanoglu, E. and Elmadag Bas, B. A. (eds.): Lost in Translation: Marketing in an Interconnected World (June 4-6, 2013, Istanbul, Turkey) , pp. 302-303.
Dewsnap, B., Farrell, A. and Micevski, M., "Measuring Social Identity in Interfunctional Research in Marketing", Proceedings of the 42nd European Marketing Academy Conference (EMAC), in Sezgin, S., Karaosmanoglu, E. and Elmadag Bas, B. A. (eds.): Lost in Translation: Marketing in an Interconnected World (June 4-6, 2013, Istanbul, Turkey) , pp. 337-338.
Micevski, M. and Kadic-Maglajlic, S., "Customer Orientation as an Antecedent to Sales Coordination Flexibility", Proceedings of the 2nd Regional EMAC Conference, in Maricic, B. and Ognjanov, G. (eds.): Marketing Theory Challenges in Emerging Societies (Sept 12-14, 2012, Belgrade, Serbia) , p. 140.
Dewsnap, B., Micevski, M. and Cadogan, J. W. , "Coordination Flexibility in Sales and Marketing: In-depth Insights into an Important New Concept", Proceedings of the American Marketing Association Winter Educators' Conference, in Bharadwaj, S. and Hulland, J. (eds.): Marketing Theory and Applications, Vol. 23 (Feb 17-19, 2012, St Petersburg, Florida) , pp. 116-117.