Publications

The list below includes all publications by members of staff at the Chair of International Marketing. You can view publications selected by type and/or author by using the the pull-down menus and clicking on the Show button.

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Books & Monographs

Diamantopoulos, A., Fritz, W. and Hildebrandt, L., Quantitative Marketing and Marketing Management: Marketing Models in Theory and Practice, Springer Gabler Wiesbaden, 2012 pp. 630.
Sichtmann, C., Griese, I. and Klein, M., Mit Dienstleistungen ins Ausland - Eine Erfolgsfaktorenanalyse bei kleinen und mittleren Unternehmen., DIHK-Verlag Berlin, 2007.
Diamantopoulos, A. and Siguaw, J.A, Introducing LISREL: A Guide for the Uninitiated, Sage Publications London, 2000 pp. 171.
Diamantopoulos, A. and Schlegelmilch, B.B., Taking the Fear out of Data Analysis: A Step-by-Step Approach, Dryden Press , 1997 pp. 230, Second printing by Thomson Learning, 2000. Third printing by Thomson, 2002.
Diamantopoulos, A. and Mathews, B.P., Making Pricing Decisions: A Study of Managerial Practice, Chapman and Hall London, 1995 pp. 155.

Journal Articles

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Bollen, K. A. and Diamantopoulos, A., "In Defense of Causal-Formative Indicators: A Minority Report", Psychological Methods, 2017 , doi:10.1037/met0000056.
Halkias, G. and Kokkinaki F., "Schema Strength, Processing Opportunity, and the Rewarding Nature of Incongruity Resolution in Advertising", International Journal of Advertising, Vol. 36, No. 3, 2017, pp. 415-438 doi: 10.1080/02650487.2016.1169579.
Diamantopoulos, A., Herz, M. and Koschate-Fischer, N., "The EU as Superordinate Brand Origin: An Entitativity Perspective", International Marketing Review, Vol. 34, No. 2, 2017 , doi: 10.1108/IMR-03-2015-0097.
Davvetas, V. and Diamantopoulos, A., ""Regretting your Brand-Self?" The Moderating Role of Consumer-Brand Identification on Consumer Responses to Purchase Regret", Journal of Business Research, 2017 , in press, doi: 10.1016/j.jbusres.2017.04.008.
Bollen, K. A. and Diamantopoulos, A. , "Notes on Measurement Theory for Causal-Formative Indicators: a Reply to Hardin", Psychological Methods, Vol. 22, 2017 , in press.
Diamantopoulos, A., Florack, A., Halkias, G. and Palcu, J., "Explicit versus Implicit Country Stereotypes as Predictors of Product Preferences: Insights from the Stereotype Content Model", Journal of International Business Studies, Vol. 48, 2017 , in press.
Herz, M. and Diamantopoulos, A., "I Use it but Will Tell You that I Don't: Consumers' Country-of-Origin Cue Usage Denial", Journal of International Marketing, Vol. 25, 2017 , in press.
Halkias, G., Micevski, M. Diamantopoulos A., and Milchram C., "Exploring the Effectiveness of Foreign Brand Communication: Consumer Culture ad Imagery and Brand Schema Incongruity", Journal of Business Research, 2017 , in press.
Temme, D. and Diamantopoulos A., "Higher-Order Models with Reflective Indicators: A Rejoinder to a Recent Call for their Abandonment", Journal of Modelling in Management, Vol. 11, No. 1, 2016, pp. 180-188.
Sarstedt, M., Diamantopoulos, A., Salzberger, T. and Baumgartner P., "Selecting Single Items to Measure Doubly Concrete Constructs: A Cautionary Tale", Journal of Business Research, Vol. 69, No. 8, 2016, pp. 3159-3167 , doi:10.1016/j.jbusres.
Bartsch, F., Riefler, P. and Diamantopoulos, A., "A Taxonomy and Review of Positive Consumer Dispositions Toward Foreign Countries and Globalization", Journal of International Marketing, Vol. 24, No. 1, 2016, pp. 82-110.
Boso, N., Story, V., Cadogan, J. W., Kadic-Maglajlic, S. and Micevski, M., "Enhancing Sales Benefits of Radical Product Innovativeness in Internationalizing Small and Medium-sized Enterprises", Journal of Business Research, Vol. 69, No. 11, 2016, pp. 5040-5045.
Halkias, G., Davvetas V. and Diamantopoulos, A., "The Interplay Between Country Stereotypes and Perceived Brand Globalness/Localness as Drivers of Brand Preference", Journal of Business Research, Vol. 69, No. 9, 2016, pp. 3621-3628.
Bartsch F., Diamantopoulos A., Paparoidamis, N. G. and Chumpitaz R., "Global Brand Ownership: The Mediating Roles of Consumer Attitudes and Brand Identification", Journal of Business Research, Vol. 69, No. 9, 2016, pp. 3629-3635.
Sarstedt, M., Diamantopoulos, A. and Salzberger, T., "Should We Use Single Items? Better Not", Journal of Business Research, Vol. 69, No. 8, 2016, pp. 3199-3203.
Balabanis, G. and Diamantopoulos, A., "Consumer Xenocentrism as Determinant of Foreign Product Preference: A System Justification Perspective", Journal of International Marketing, Vol. 24, No. 3, 2016, pp. 58-77.
Salzberger, T., Sarstedt, M. and Diamantopoulos, A., "Measurement in the Social Sciences: Where C-OAR-SE Delivers and Where It Does Not", European Journal of Marketing, Vol. 50, No. 11, 2016, pp. 1942-1952 , doi:10.1108/EJM-10-2016-0547.
Sichtmann, C., Schoefer, K., Blut, M. and Kemp, C., "Extending Service Brands into Products Versus Services: Multilevel Analyses of Key Success Drivers", European Journal of Marketing, 2016 , in press.
Benoit, S., Bilstein, N., Hogreve, J. and Sichtmann, C., "Explaining Social Exchanges in Information-Based Online Communities (IBOCs)", Journal of Service Management, Vol. 27, No. 4, 2016, pp. 460-480.
Davvetas, V. and Diamantopoulos A., "How Product Category Shapes Preferences Toward Global and Local Brands: A Schema Theory Perspective", Journal of International Marketing, Vol. 24, No. 4, 2016, pp. 61-81 , doi:10.1509/JIM.15.0110.
Bortoluzzi, G., Kadic-Maglajlic, S., Arslanagic-Kalajdzic, M. and Balboni, B., "Innovativeness as a Driver of the International Expansion of Developing Markets' Firms: Evidence of Curvilinear Effects", International Marketing Review, 2016 , in press.
Fetscherin, M., Diamantopoulos, A., Chan. A. and Abbott, R., "How are Brand Names of Chinese Companies Perceived by Americans?", Journal of Product & Brand Management, Vol. 24, No. 2, 2015, pp. 110-123.
Grinstein, A. and Riefler, P., "Citizens of the (Green) World? Cosmopolitan Orientation and Sustainability", Journal of International Business Studies, Vol. 46, No. 6, 2015, pp. 694-714.
Zeugner-Roth, K. P., Zabkar, V. and Diamantopoulos, A., "Consumer Ethnocentrism, National Identity, and Consumer Cosmopolitanism as Drivers of Consumer Behavior: A Social Identity Theory Perspective", Journal of International Marketing, Vol. 23, No. 2, 2015, pp. 25-54.
Davvetas, V., Sichtmann, C. and Diamantopoulos, A., "The Impact of Perceived Brand Globalness on Consumers' Willingness to Pay", International Journal of Research in Marketing, Vol. 32, No. 4, 2015, pp. 431-434.
Halkias, G., "Mental Representations of Brands: A Schema-Based Approach to Consumers' Organization of Market Knowledge", Journal of Product & Brand Management, Vol. 24, No. 5, 2015, pp. 438-448.
Nemkova, E., Souchon, A., Hughes, P. and Micevski, M., "Does Improvisation Help or Hinder Planning in Determining Export Success? Decision Theory Applied to Exporting", Journal of International Marketing, Vol. 23, No. 3, 2015, pp. 41-65.
Michaelidou, N., Micevski, M. and Cadogan, J. W., "An Evaluation of Nonprofit Brand Image: Towards a Better Conceptualization and Measurement", Journal of Business Research, Vol. 68, No. 8, 2015, pp. 1657-1666.
Kadic-Maglajlic, S., Arslanagic-Kalajdzic, M., Micevski, M., Michaelidou, N. and Nemkova, E., "Controversial Advert Perceptions in SNS Advertising: The Role of Ethical Judgement and Religious Commitment", Journal of Business Ethics, 2015 , doi: 10.1007/s10551-015-2755-5, in press.
Michaelidou, N., Micevski, M. and Siamagka, N. T., "Consumers' Intention to Donate to Two Children's Charity Brands: A Comparison of Barnardo's and BBC Children in Need", Journal of Product & Brand Management, Vol. 24, No. 2, 2015, pp. 134-146.
Arslanagic-Kalajdzic, M. and Zabkar, V., "The External Effect of Marketing Accountability in Business Relationships: Exploring the Role of Customer Perceived Value", Industrial Marketing Management , Vol. 46, No. 4, 2015, pp. 83-97 , doi: 10.1016/j.indmarman.2015.03.002.
Ortlieb R., Sichtmann, C. and Sieben, B. , "Assigning Migrants to Customer Contact Jobs: A Context-Specific Exploration of the Business Case for Diversity", Review of Managerial Science, Vol. 8, No. 2, 2014, pp. 249-273.
Diamantopoulos, A., Ring, A., Schlegelmilch, B.B. and Doberer, E. , "Drivers of Export Segmentation Effectiveness and their Impact on Export Performance", Journal of International Marketing, Vol. 22, No. 1, 2014, pp. 39-61.
Loehndorf, B. and Diamantopoulos, A., "Internal Branding: Social Identity and Exchange Perspectives on Turning Emplyees into Brand Champions", Journal of Service Research, Vol. 17, No. 3, 2014, pp. 310-325.
Henseler, J., Dijkstra, T. K., Sarstedt, M., Ringle, C. M., Diamantopoulos, A., Straub, D. W. Ketchen Jr., D. J., Hair, J. F., Hult, G. T. M. and Calantone, R. J., "Common Beliefs and Reality About PLS: Comments on Roenkkoe and Evermann (2013)", Organizational Research Methods, Vol. 17, No. 2, 2014, pp. 182-209.
Temme, D., Diamantopoulos, A. and Pfegfeidel, V., "Specifying Formatively Measured Constructs in Endogenous Positions in Structural Equation Models: Caveats and Guidelines for Researchers", International Journal of Research in Marketing, Vol. 31, No. 2, 2014, pp. 309-316.
Rigdon, E. E., Becker, J.-M., Rai, A., Ringle, C. M., Diamantopoulos, A., Karahanna, E., Straub, D. and Dijkstra, T. K., "Conflating Antecedents and Formative Indicators: A Comment on Aguirre-Urreta and Marakas", Information Systems Research, Vol. 25, No. 4, 2014, pp. 780-784.
Halkias, G. and Kokkinaki, F., "The Degree of Ad-Brand Incongruity and the Distinction between Schema-Driven and Stimulus-Driven Attitudes", Journal of Advertising, Vol. 43, No. 4, 2014, pp. 397-409.
Michaelidou, N., Siamagka, N. T., Moraes, C. and Micevski, M., "Do Marketers Use Visual Representations of Destinations that Tourists Value? Comparing Visitors' Image of a Destination with Marketer-Controlled Images Online", Journal of Travel Research, Vol. 52, No. 6, 2014, pp. 789-804.
Arslanagic-Kalajdzic, M., Kadic-Maglajlic, S. and Cicic, M., "Students' Perceptions about Role of Faculty and Administrative Staff in Business Education Service Quality Assessment", Market - Trziste, Vol. 26, No. 1, 2014, pp. 93-108.
Zabkar, V. and Arslanagic-Kalajdzic, M., "The Impact of Corporate Reputation and Information Sharing on Value Creation for Organizational Customers", South East European Journal of Economics and Business, Vol. 8, No. 2, 2014, pp. 42-52 , doi: 10.2478/jeb-2013-0009.
Alden, D., Kelley, J., Riefler, P., Lee, J. and Soutar, G., "The Effect of Global Company Animosity on Global Brand Attitudes in Emerging and Developed Markets: Does Perceived Value Matter?", Journal of International Marketing, Vol. 21, No. 2, 2013, pp. 17-38.
Herz, M.F. and Diamantopoulos, A., "Activation of Country Stereotypes: Automaticity, Consonance, and Impact", Journal of Academy of Marketing Science, Vol. 41, No. 4, 2013, pp. 400-417.
Sichtmann, C. and Diamantopoulos, A., "The Impact of Perceived Brand Globalness, Brand Origin Image, and Brand Origin-Extension Fit on Brand Extension Success", Journal of the Academy of Marketing Science, Vol. 41, No. 5, 2013, pp. 567-585.
Diamantopoulos, A., "MIMIC Models and Formative Measurement: Some Thoughts on Lee, Cadogan & Chamberlain", AMS Review, Vol. 3, No. 1, 2013, pp. 30-37.
Herz, M. and Diamantopoulos, A., "Country-Specific Associations Made by Consumers: A Dual-Coding Theory Perspective", Journal of International Marketing, Vol. 21, No. 3, 2013, pp. 95-121.
Diamantopoulos, A. and Temme D., "MIMIC Models, Formative Indicators and the Joys of Research", AMS Review, Vol. 3, No. 3, 2013, pp. 160-170.
Halkias, G. and Kokkinaki F., "Increasing Advertising Effectiveness through Incongruity-Based Tactics: The Moderating Role of Consumer Involvement", Journal of Marketing Communications, Vol. 19, No. 3, 2013, pp. 182-197.
Boso, N., Story, V. M., Cadogan, J. W., Micevski, M. and Kadic- Maglajlic, S., "Firm Innovativeness and Export Performance: Environmental, Networking, and Structural Contingencies", Journal of International Marketing, Vol. 21, No. 4, 2013, pp. 62-87.
Dlacic, J., Arslanagic, M., Kadic-Maglajlic, S., Markovic, S. and Raspor, S. , "Exploring Perceived Service Quality, Perceived Value, and Repurchase Intention in Higher Education Using Structural Equation Modelling", Total Quality Management & Business Excellence, 2013 , doi: 10.1080/14783363.2013.824713 .
Fuchs, C. and Diamantopoulos, A. , "Customer-Perceived Positioning Effectiveness: Conceptualization, Operationalization and Implications for New Product Managers", Journal of Product Innovation Management, Vol. 29, No. 2, 2012, pp. 229-244.
Riefler, P., Diamantopoulos, A. and Siguaw, J., "Cosmopolitan Consumers as a Target Group for Segmentation", Journal of International Business Studies, Vol. 43, No. 3, 2012, pp. 285-305.
Koschate, N., Diamantopoulos, A. and Oldenkotte, K., "Are Consumers Really Willing to Pay More for a Favorable Country Image? A Study of Country-of-Origin Effects on Willingness to Pay", Journal of International Marketing, Vol. 20, No. 1, 2012, pp. 19-41.
Riefler, P., "Why Consumers Do (Not) Like Global Brands: The Role of Globalization Attitude, GCO and Global Brand Origin ", International Journal of Research in Marketing, Special section on Global Brand Management, Vol. 29, No. 1, 2012, pp. 25-34.
Goebel, P., Reuter, C., Pibernik, R. and Sichtmann, C., "The Influence of Ethical Culture on Supplier Selection in the Context of Sustainable Sourcing", International Journal of Production Economics, Vol. 140, No. 1, 2012, pp. 7-17.
Diamantopoulos, A., Sarstedt, M., Fuchs, C., Wilczynski, P. and Kaiser, S., "Guidelines for Choosing Between Multi-Item and Single-Item Scales for Construct Measurement: A Predictive Validity Perspective", Journal of the Academy of Marketing Science, Vol. 40, No. 3, 2012, pp. 434-449.
Balabanis, G., Mitchell, V. W., Bruce, I. and Riefler, P., "A Conceptual Stress-Coping Model of Factors Influencing Marketplace Engagement of Visually Impaired Consumers", Journal of Consumer Affairs, Vol. 46, No. 3, 2012, pp. 485-505.
Brown, B., Sichtmann, C. and Musante, M., "A Model of Product-to-Service Brand Extension Success Factors in B2B Buying Contexts", Journal of Business and Industrial Marketing, Vol. 26, No. 3, 2011, pp. 202-210.
Sichtmann, C., Wilken, R., Diamantopoulos, A., "Estimating Willingness-to-Pay with Choice-Based Conjoint Analysis: Can Consumer Characteristics Explain Variations in Accuracy?", British Journal of Management, Vol. 22, No. 4, 2011, pp. 628-648.
Sichtmann, S., von Selasinsky, S. and Diamantopoulos, A., "Service Quality and Export Performance of Business-to-Business Service Providers: The Role of Service Employee- and Consumer-Oriented Quality Control Initiatives", Journal of International Marketing, Vol. 19, No. 1, 2011, pp. 1-22.
Diamantopoulos, A., "Incorporating Formative Measures Into Covariance-Based Structural Equation Models", MIS Quarterly, Vol. 35, No. 2, 2011, pp. 335-358.
Balabanis, G. and Diamantopoulos, A. , "Gains and Losses from the Misperception of Brand Origin: The Role of Brand Strength and Country of Origin Image", Journal of International Marketing, Vol. 19, No. 2, 2011, pp. 95-116.
Oberecker, E. and Diamantopoulos, A., "Consumers' Emotional Bonds with Foreign Countries: Does Consumer Affinity Affect Behavioral Intentions?", Journal of International Marketing, Vol. 19, No. 2, 2011, pp. 45-72.
Sichtmann, C., Moeller, S., Hogreve, J., Bilstein, N., "Kundenintegration 2.0 - Welche Faktoren beeinflussen die Kundenintegration in transaktionsbasierten Online Communities?", Zeitschrift fuer Betriebswirtschaft, Vol. Speci, 2011, pp. 21-45.
Sichtmann, C., "Corporate Social Responsibility und die Zahlungsbereitschaft von Konsumenten", Marketing ZFP, Vol. 33, No. 2, 2011, pp. 87-97.
Diamantopoulos, A., Schlegelmilch, B., and Palihawadana, D. , "The Relationship Between Country-of-Origin Image and Brand Image as Drivers of Purchase Intentions: A Test of Alternative Perspectives", International Marketing Review, Vol. 28, No. 5, 2011, pp. 508-524.
Halkias, G. and Kokkinaki F., "How Schema Incongruity Influences Consumer Responses: Exploring the Degree of Incongruity for Different Sources of Discrepancy", European Advances in Consumer Research, Vol. 9, 2011, pp. 144-150.
Zeugner-Roth, K.P. and Diamantopoulos, A., "Advancing the Country Image (COI) Construct: Reply to Samiee's (2009) Commentary", Journal of Business Research, Vol. 63, No. 4, 2010, pp. 446-449.
Diamantopoulos, A. and Papadopoulos, N., "Assessing the Cross-National Invariance of Formative Measures: Guidelines for International Business Researchers", Journal of International Business Studies, Vol. 41, No. 2, 2010, pp. 360-370.
Fuchs, C. and Diamantopoulos, A., "Evaluating the Effectiveness of Brand Positioning Strategies from a Consumer Perspective", European Journal of Marketing, Vol. 44, No. 11/12, 2010, pp. 1763-1786.
Sichtmann, C. and von Selasinsky, M., "Exporting Services Successfully: Antecedents and Performance Implications of Customer Relationships", Journal of International Marketing, Vol. 18, No. 1, 2010, pp. 86-108.
Diamantopoulos, A. , "Reflective and Formative Metrics of Relationship Value: Response to Baxter's Commentary Essay", Journal of Business Research, Vol. 63, No. 1, 2010, pp. 91-93.
Halkias, G. and Kokkinaki F., "Investigating Consumer Responses to Schema-Incongruent Advertising Information", International Journal of Management Cases,, Vol. 2, No. 2, 2010, pp. 729-738.
Schoefer, K. and Diamantopoulos, A., "A Typology of Consumers' Emotional Response Styles During Service Recovery Encounters", British Journal of Management, Vol. 20, No. 3, 2009, pp. 292-308 , doi: 10.1111/j.1467-8551.2008.00589.
Riefler, P., and Diamantopoulos, A., "Consumer Cosmopolitanism: Review and Replication of the CYMYC Scale", Journal of Business Research, Vol. 62, No. 4, 2009, pp. 407-419.
Roth, K.P. and Diamantopoulos, A., "Advancing the Country Image Construct", Journal of Business Research, Vol. 62, No. 7, 2009, pp. 726-740 , doi:10.1016/j.jbusres.2008.05.014.
Fuchs, C. and Diamantopoulos, A., "Using Single-Item Measures for Construct Measurement in Management Research: Conceptual Issues and Application Guidelines", Die Betriebswirtschaft, Vol. 69, No. 2, 2009, pp. 195-210.
Diamantopoulos, A. and Wagner, U., "Research Productivity in Business Economics: The Case of Marketing", German Economic Review, Vol. 10, No. 2, 2009, pp. 243-248.
Hundsdoerfer, J., and Sichtmann, C., "The importance of Taxes in Entrepreneurial Decisions: An Analysis of Practicing Physicians' Behavior", Review of Managerial Science, Vol. 2, 2009, pp. 19-40.
Foedermayr, E., Diamantopoulos, A. and Sichtmann, C., "Export Segmentation Effectiveness: Index Construction and Link to Export Performance", Journal of Strategic Marketing, Vol. 17, No. 1, 2009, pp. 55-73.
Baldauf, A., Cravens K., Diamantopoulos, A., Zeugner-Roth K., "The Impact of Product-Country Image and Marketing Efforts on Retailer-Perceived Brand Equity: An Empirical Analysis", Journal of Retailing, Vol. 85, No. 4, 2009, pp. 437-452.
Sichtmann, C. and von Selasinsky, M., "Dienstleistungen international vermarkten - Die Erfolgsfaktoren", Marketing Review St. Gallen, Vol. 3, 2009, pp. 16-20.
Riefler, P., "Vergleichende Werbung - Wirkung, Gestaltung und Rahmenbedingungen", transfer - Werbeforschung & Praxis, Vol. 01/09, 2009, pp. 50-57.
Schoefer, K., and Diamantopoulos, A., "Measuring Experienced Emotions during Service Recovery Encounters: Construction and Assessment of the ESRE Scale", Service Business: An International Journal, Vol. 2, No. 1, 2008, pp. 65-81.
Foedermayr, E. and Diamantopoulos, A., "Exploring the Construct of Segmentation Effectiveness: Insights from International Companies and Experts", Journal of Strategic Marketing, Vol. 16, No. 2, 2008, pp. 129-156.
Balabanis, G. and Diamantopoulos, A., "Brand Origin Identification by Consumers: A Classification Perspective", Journal of International Marketing, Vol. 16, No. 1, 2008, pp. 39-71.
Diamantopoulos, A., Riefler, P., and Roth, K.P., "Advancing Formative Measurement Models", Journal of Business Research, most cited JBR article since 2007, Vol. 61, No. 12, 2008, pp. 1203-1218.
Schoefer, K. and Diamantopoulos, A., "The Role of Emotions in Translating Perceptions of (In)Justice into Postcomplaint Behavioral Responses", Journal of Service Research, Vol. 11, No. 1, 2008, pp. 91-103.
Oberecker, E., Riefler, P. and Diamantopoulos, A., "The Consumer Affinity Construct: Conceptualization, Qualitative Investigation, and Research Agenda", Journal of International Marketing, Vol. 16, No. 3, 2008, pp. 23-56.
Diamantopoulos, A. and Riefler, P., "Formative Indikatoren: Einige Anmerkungen zu ihrer Art, Validitaet und Multikollinearitaet", Zeitschrift fuer Betriebswirtschaft, Vol. 78, No. 11, 2008, pp. 1183-1196.
Zeugner-Roth, K. P., Diamantopoulos, A. and Montesinos M. A., "Home Country Image, Country Brand Equity and Consumers' Product Preferences: An Empirical Study", Management International Review, Vol. 48, No. 5, 2008, pp. 577-602.
Foedermayr, E. and Diamantopoulos, A., "Market Segmentation in Practice: Review of Empirical Studies, Methodological Assessment, and Agenda for Future Research", Journal of Strategic Marketing, Vol. 16, No. 3, 2008, pp. 223-265.
Diamantopoulos, A., "Formative Indicators: Introduction to the Special Issue", Journal of Business Research, Vol. 61, No. 12, 2008, pp. 1201-1202.
Diamantopoulos, A., Siguaw, J. and Cadogan, J.W., "Measuring Abstract Constructs in Management and Organizational Research: The Case of Export Coordination", British Journal of Management, Vol. 19, No. 4, 2008, pp. 389-395.
Riefler, P., and Diamantopoulos, A., , "Consumer Animosity: A Literature Review and A Reconsideration of its Measurement", International Marketing Review, Vol. 24, No. 1, 2007, pp. 87-119; Outstanding paper award.
Rijsdijk, S. A., Hultink, E. J. and Diamantopoulos, A., "Product Intelligence: Its Conceptualization, Measurement and Impact on Consumer Satisfaction", Journal of the Academy of Marketing Science, Vol. 35, No. 3, 2007, pp. 340-356.
Diamantopoulos, A. and Kakkos, N., "Managerial Assessments of Export Performance", Journal of International Marketing, Vol. 15, No. 3, 2007, pp. 1-31.
Hundsdoerfer, J. and Sichtmann, C., "Zur Gewichtung von Steuern in unternehmerischen Investitionskalkuelen: Eine Conjoint-Analyse des Entscheidungsverhaltens selbststaendiger Ärzte", BFuP - Betriebswirtschaftliche Forschung und Praxis, Vol. 59, No. 6, 2007, pp. 604-620.
Sichtmann, C. and Stingel, S., "Limit Conjoint Analysis and Vickrey Auction as Methods to Elicit Consumers' Willingness-to-Pay - an Empirical Comparison", European Journal of Marketing, Vol. 41, No. 11/12, 2007, pp. 1359-1374.
Sichtmann, C., "An Analysis of Antecedents and Consequences of Trust in a Corporate Brand", European Journal of Marketing, Vol. 41, No. 9/10, 2007, pp. 999-1015.
Sichtmann, C., "Analyzing Buyer-Seller Relationships from an Economics of Information Perspective - A Theoretic Framework", Journal of Business Market Management, Vol. 1, No. 1, 2007, pp. 59-78.
Diamantopoulos, A., and Siguaw, J., "Formative vs. Reflective Indicators on Organizational Measure Development: A Comparison and Empirical Illustration", British Journal of Management, Vol. 17, No. 4, 2006.
Diamantopoulos, A., "The Error Term in Formative Measurement Models: Interpretation and Modeling Implications", Journal of Modeling in Management, Vol. 1, No. 1, 2006, pp. 7-17.
Diamantopoulos, A., Reynolds, N. L. and Simintiras, A. C., "The Impact of Response Styles on the Stability of Cross-national Comparisons", Journal of Business Research, Vol. 56, 2006, pp. 925-935.
Diamantopoulos, A., Smith, G, and Grime, I., "The Impact of Brand Extensions on the Brand Personality: Experimental Evidence", European Journal of Marketing, Vol. 39, No. 1/2, 2005, pp. 129-149.
Diamantopoulos, A., "The C-OAR-SE Procedure for Scale Development in Marketing: A Comment", International Journal of Research in Marketing, Vol. 22, No. 1, 2005, pp. 1-9.
Backhaus, K., Wilken, R., Voeth, M. and Sichtmann, C., "An Empirical Comparison of Methods to Measure Willingness to Pay by Examining the Hypothetical Bias", International Journal of Market Research, Vol. 47, No. 5, 2005, pp. 543-562 Nominated for the MRS Silver Medal 2005.
Backhaus, K., Voeth, M., Sichtmann, C. and Wilken, R., "Conjoint-Analyse versus Direkte Preisabfrage zur Erhebung von Zahlungsbereitschaften - Eine modifizierte Replikationsstudie", Die Betriebswirtschaft, Vol. 65, No. 5, 2005, pp. 439-457.
Balabanis, G. and Diamantopoulos, A., "Domestic Country Bias, Country-of-Origin Effects and Consumer Ethnocentrism: A Multidimensional Unfolding Approach", Journal of the Academy of Marketing Science, Vol. 32, No. 1, 2004, pp. 80-95.
Schlegelmilch, B.B., Diamantopoulos, A. and Kreuz, P., "Strategic Innovation: The Construct, its Drivers and its Strategic Outcomes", Journal of Strategic Marketing, Vol. 11, No. 2, 2003, pp. 117-132.
Souchon, A.L., Diamantopoulos, A., Holzmueller, H.H., Axinn, C.A., Sinkula, J.M., Simmet-Blomberg, H. and Durden, G.R., "Export Information Use: The Role of Key Organizational and Environmental Determinants", Journal of International Marketing, Vol. 11, No. 3, 2003, pp. 106-127.
Diamantopoulos, A., Bohlen, G.M., Schlegelmilch, B.B. and Sinkovics, R.R., "Can Sociodemographics Still Play a Role in Profiling Green Consumers? A Review of the Evidence and Empirical Investigation", Journal of Business Research, Vol. 56, No. 6, 2003, pp. 465-480.
Winklhofer, H. and Diamantopoulos, A., "A Model of Export Sales Forecasting Behavior and Performance: Development and Testing", International Journal of Forecasting, Vol. 19, No. 2, 2003, pp. 271-285.
Diamantopoulos, A., Souchon, A.L., Durden, G.R., Axinn, C.N. and Holzmueller, H.H., "Towards an Understanding of Cross-National Similarities and Differences in Export Information Utilization: A Perceptual Mapping Approach", International Marketing Review, Vol. 20, No. 1, 2003, pp. 17-43.
Reynolds, N.L., Simintiras, A.C. and Diamantopoulos, A., "Theoretical Justification of Sampling Choices in International Marketing Research: Key Issues and Guidelines for Researchers", Journal of International Business Studies, Vol. 34, No. 1, 2003, pp. 80-89.
Diamantopoulos, A. and Winklhofer, H., "Export Sales Forecasting by UK Firms: Technique Utilization and Impact on Forecast Accuracy", Journal of Business Research, Vol. 56, No. 1, 2003, pp. 45-54.
Grime, I., Diamantopoulos, A. and Smith, G., "Consumer Evaluations of Extensions and Their Effects on the Core Brand: Key Issues and Research Propositions", European Journal of Marketing, Vol. 36, No. 1/2, 2002, pp. 1415-1438.
Cadogan, J.W., Diamantopoulos, A. and Siguaw, J.A., "Export Market Orientated Activities: Their Antecedents, Performance Consequences, and Moderating Influences", Journal of International Business Studies, Vol. 33, No. 3, 2002, pp. 615-626.
Diamantopoulos, A. and Winklhofer, H., "Managerial Evaluation of Sales Forecasting Effectiveness: A MIMIC Modelling Approach", International Journal of Research in Marketing, Vol. 19, 2002, pp. 151-166.
Winklhofer, H. and Diamantopoulos, A., "A Comparison of Export Sales Forecasting Practices Among UK Firms", Industrial Marketing Management, Vol. 31, 2002, pp. 479-490.
Myers, M., Cavusgil, S.T. and Diamantopoulos, A., "Antecedents and Actions of Export Pricing Strategy: A Conceptual Framework and Research Propositions", European Journal of Marketing, Vol. 36, No. 1/2, 2002, pp. 159-188.
Diamantopoulos, A. and Siguaw, J.A., "The Impact of Research Design Characteristics on the Evaluation and Use of Export Marketing Research: An Empirical Study", Journal of Marketing Management, Vol. 18, 2002, pp. 73-10.
Balabanis, G., Diamantopoulos, A., Melewar, T.C. and Mueller, R., "The Impact of Nationalism, Patriotism and Internationalism on Consumer Ethnocentric Tendencies", Journal of International Business Studies, Vol. 32, No. 1, 2001, pp. 157-175.
Diamantopoulos, A. and Winklhofer, H., "Index Construction With Formative Indicators: An Alternative to Scale Development", Journal of Marketing Research, Vol. 37, No. May, 2001, pp. 269-227.
Diamantopoulos, A., "Getting Started with Data Analysis: Choosing the Right Method", The Marketing Review, Vol. 1, No. 1, 2000, pp. 77-87.
Cadogan, J.W., Diamantopoulos, A. and Pahud de Mortanges, C., "A Measure of Export Market Orientation: Scale Development and Cross-Cultural Validation", Journal of International Business Studies, Vol. 30, No. 4, 1999, pp. 689-707.
Diamantopoulos, A., "Export Performance Measurement: Reflective versus Formative Indicators", International Marketing Review, Vol. 16, No. 6, 1999, pp. 444-457.
Souchon, A.L. and Diamantopoulos, A., "Export Information Acquisition Modes: Measure Development and Validation", International Marketing Review, Vol. 16, No. 2, 1999, pp. 143-168 Most Outstanding Paper Award.
Diamantopoulos, A. and Souchon, A.L., "Measuring Export Information Use: Scale Development and Validation", Journal of Business Research, Vol. 46, No. 1, 1999, pp. 1-14.
Diamantopoulos, A. and Winklhofer, H., "The Impact of Firm and Export Characteristics on the Accuracy of Export Sales Forecasts: Evidence from UK Exporters", International Journal of Forecasting, Vol. 15, No. 1, 1999, pp. 67-81.
Reynolds, N. and Diamantopoulos, A., "The Effect of Pretest Method on Error Detection Rates: Experimental Evidence", European Journal of Marketing, Vol. 32, No. 5/6, 1998, pp. 480-498.
Souchon, A.L. and Diamantopoulos, A., "Use and Non-use of Export Information: Some Preliminary Insights into Antecedents and Impact on Export Performance", Journal of Marketing Management, Vol. 13, 1997, pp. 135-151.
Simintiras, A.C., Diamantopoulos, A. and Ferriday, J., "Pre-purchase Satisfaction and First-Time Buyer Behaviour: Some Preliminary Evidence", European Journal of Marketing, Vol. 31, No. 11/12, 1997, pp. 857-872.
Love, A., Diamantopoulos, A. and Schlegelmilch, B.B., "Responding to Different Charity Appeals: The Impact of Donor Characteristics on the Level of Donations", European Journal of Marketing, Vol. 31, No. 8, 1997, pp. 548-560.
Winklhofer, H. and Diamantopoulos, A., "Organisational Aspects of Export Sales Forecasting: An Empirical Investigation", Journal of Strategic Marketing, Vol. 5, No. 3, 1997, pp. 167-185 Citation of Excellence (Highest Quality Rating), ANBAR.
Schlegelmilch, B. B., Diamantopoulos, A. and Love, A., "Characteristics Affecting Charitable Donations: Empirical Evidence from Britain", Journal of Marketing Practice: Applied Marketing Science, Vol. 5, No. 3, 1997, pp. 167-185 Citation of Excellence (Highest Quality Rating), ANBAR..
Diamantopoulos, A. and Horncastle, S., "Use of Export Marketing Research by Industrial Firms: An Application and Extension of Deshpande and Zaltman's Model", International Business Review, Vol. 6, No. 3, 1997, pp. 245-270.
Souchon, A. and Diamantopoulos, A., "A Conceptual Framework of Export Marketing Information Use: Key Issues and Research Propositions", Journal of International Marketing, Vol. 4, No. 3, 1996, pp. 49-71.
Winklhofer, H. and Diamantopoulos, A., "First Insights into Export Sales Forecasting Practice: A Qualitative Study", International Marketing Review, Vol. 13, No. 4, 1996, pp. 52-81 Citation of Excellence (Highest Quality Rating), ANBAR.
Diamantopoulos, A. and Schlegelmilch, B.B., "Determinants of Industrial Mail Survey Response: Researcher vs. Manager Views", Journal of Marketing Management, Vol. 12, 1996, pp. 505-531.
Diamantopoulos, A. and Cadogan, J.W., "Internationalising the Market Orientation Construct: An In-Depth Interview Approach", Journal of Strategic Marketing, Vol. 4, 1996, pp. 23-52.
Diamantopoulos, A., "A Model of the Publication Performance of Marketing Academics", International Journal of Research in Marketing, Vol. 13, No. 2, 1996, pp. 162-180.
Winklhofer, H., Diamantopoulos, A. and Witt, S.F., "Forecasting Practice: A Review of the Empirical Literature and an Agenda for Future Research", International Journal of Forecasting, Vol. 12, No. 2, 1996, pp. 193-221.
Schlegelmilch, B.B., Bohlen, G.M. and Diamantopoulos, A., "The Link between Green Purchasing Decisions and Measures of Environmental Consciousness", European Journal of Marketing, Vol. 30, 1996, pp. 35-55 Citation of Excellence (Highest Quality Rating), ANBAR.
Mathews, B.P. and Diamantopoulos, A., "An Analysis of Response Bias in Executive Self-Reports", Journal of Marketing Management, Vol. 11, No. 8, 1995, pp. 835-846.
Siguaw, J. A. and Diamantopoulos, A., "Measuring Market Orientation: Some Evidence on Narver and Slater's Three Component Scale", Journal of Strategic Marketing, Vol. 3, No. 2, 1995, pp. 77-88.
Diamantopoulos, A., Schlegelmilch, B.B. and Du Preez, J.P., "Lessons for Pan-European Marketing: The Role of Consumer Preferences in Fine Tuning the Product - Market Fit", International Marketing Review, Special Issue on International Branding, Vol. 12, No. 2, 1995, pp. 38-52.
Cadogan, J.W. and Diamantopoulos, A., "Narver & Slater, Kohli & Jaworski and the Market Orientation Construct: Integration and Internationalization", Journal of Strategic Marketing, Vol. 2, 1995, pp. 41-60.
Murfin, D. E., Schlegelmilch, B.B. and Diamantopoulos, A., "Perceived Service Quality and Medical Outcome: An Interdisciplinary Review and Suggestions for Future Research", Journal of Marketing Management, Special Issue on Marketing in the Service Sector, Vol. 11, 1995, pp. 97-117.
Dembkowski, S., Diamantopoulos, A. and Schlegelmilch, B.B., "Measuring the Research Performance of Marketing Academics: Issues, Methods and Future Research Directions", Marketing Education Review, Vol. 4, No. 2, 1994, pp. 42-52.
Diamantopoulos, A., Schlegelmilch, B.B. and Reynolds, N., "Pretesting in Questionnaire Design: The Impact of Respondent Characteristics on Error Detection", Journal of the Market Research Society, Vol. 36, 1994, pp. 295-313.
Mathews, B.P. and Diamantopoulos, A., "Assessing Forecast Performance: A Factor Comparative Investigation of Forecast Error Dimensions", Journal of Forecasting,, Vol. 13, 1994, pp. 409-416.
Du Preez, J.P., Diamantopoulos, A. and Schlegelmilch, B.B., "Product Standardisation and Attribute Saliency: A Three Country Empirical Comparison", Journal of International Marketing, Vol. 2, 1994, pp. 7-28 Hans B. Thorelli Best Paper Award.
Diamantopoulos, A., "Modelling with LISREL: A Guide for the Uninitiated", Journal of Marketing Management, Special Issue on Quantitative Techniques in Marketing, Vol. 10, 1994, pp. 105-136.
Diamantopoulos, A. and Mathews, B.P., "The Specification of Pricing Objectives: Evidence from an Oligopoly Firm", Managerial and Decision Economics, Vol. 15, No. 1, 1994, pp. 73-85.
Diamantopoulos, A., O'Donohoe, S. and Peterson, N., "Marketing Formalisation in the Accountancy Profession: Its Impact on Attitudes and Practice", Journal of Professional Services Marketing, Vol. 10, No. 1, 1993, pp. 26 Reprinted in Winston, W.J. (ed): Marketing for CPAs, Accountants and Tax Professionals, Haworth Press, 1995, pp.51-71..
Bohlen, G.M., Schlegelmilch, B. B. and Diamantopoulos, A., "Measuring Ecological Concern: A Multi Construct Perspective", Journal of Marketing Management, Vol. 9, No. 4, 1993, pp. 415-430.
Schlegelmilch, B.B. and Diamantopoulos, A., "Marketing an britischen Universitaeten: Profile und Taetigkeitsfelder britischer Hochschullehrer", Marketing Zeitschrift für Forschung und Praxis, Vol. 15, No. 3, 1993, pp. 197-199.
Diamantopoulos, A. and Mathews, B.P., "Managerial Perceptions of the Demand Curve: Evidence from a Multiproduct Firm", European Journal of Marketing, Vol. 27, No. 9, 1993, pp. 5-18.
Diamantopoulos, A. and Hart, S., "Linking Market Orientation and Company Performance: Preliminary Evidence on Kohli and Jaworski's Framework", Journal of Strategic Marketing, Vol. 1, 1993, pp. 93-121.
Diamantopoulos, A., Schlegelmilch, B.B. and Tse, K.Y., "Understanding the Role of Export Promotion: Empirical Evidence and Research Needs", European Journal of Marketing, Vol. 27, No. 5, 1993, pp. 5-18.
Hart, S. and Diamantopoulos, A., "Marketing Research Activity and Company Performance: Evidence From Manufacturing Industry", European Journal of Marketing, Vol. 27, No. 5, 1993, pp. 54-72.
Reynolds, N., Diamantopoulos, A. and Schlegelmilch, B.B., "Pretesting in Questionnaire Design: A Review of the Literature and Suggestions for Further Research", Journal of the Market Research Society, Vol. 35, No. 2, 1993, pp. 171-182.
Bohlen, G.M., Schlegelmilch, B.B. and Diamantopoulos, A., "Consumer Perceptions of the Environmental Impact of an Industrial Service: A Preliminary Analysis of Consumer Concerns", Marketing Intelligence and Planning, Vol. 11, No. 1, 1993, pp. 37-48.
Mathews, B.P. and Diamantopoulos, A., "Judgemental Revision of Sales Forecasts: The Relative Performance of Revised versus Non Revised Forecasts", Journal of Forecasting, Vol. 11, 1992, pp. 569-576.
Diamantopoulos, A., Schlegelmilch, B.B. and Neate Stidson, S., "Who We Are and What We Do: A Survey of Marketing Academics at UK Universities", Journal of Marketing Management, Vol. 8, 1992, pp. 5-20.
Diamantopoulos, A., Schlegelmilch, B.B. and Webb, L., "Factors Affecting Industrial Mail Response Rates", Industrial Marketing Management, Vol. 20, No. 4, 1991, pp. 327-340.
Schlegelmilch, B.B., Diamantopoulos, A. and MacDonald, T., "1992 and the Scottish Whisky Industry: A Survey of Company Expectations and Planned Responses", Journal of Euromarketing, Vol. 1, No. 1, 1991, pp. 59-83.
O'Donohoe, S., Diamantopoulos, A. and Peterson, N., "Marketing Principles and Practice in the Accountancy Profession: A Review", European Journal of Marketing, Vol. 25, No. 6, 1991, pp. 37-54.
Schlegelmilch, B.B. and Diamantopoulos, A., "Prenotification and Mail Survey Response Rates: A Quantitative Integration of the Literature", Journal of the Market Research Society, Vol. 33, 1991, pp. 243-255.
Diamantopoulos, A., Schlegelmilch, B.B. and Allpress, C., "Export Marketing Research in Practice: A Comparison of Users and Non Users", Journal of Marketing Management, Special Issue on International Marketing, Vol. 6, 1990, pp. 257-273.
Mathews, B.P. and Diamantopoulos, A., "Judgemental Revision of Sales Forecasts: Effectiveness of Forecast Selection", Journal of Forecasting, Vol. 9, 1990, pp. 407-415.
Schlegelmilch, B.B., Diamantopoulos, A. and Petersen, M., "An Empirical Analysis of Danish Companies' Experiences in the People's Republic of China", Journal of Global Marketing, Vol. 3, No. 3, 1990, pp. 47-71.
Diamantopoulos, A., O'Donohoe, S. and Lane, J., "Modelling Advertising Decisions by Accountants: A Path Analysis", British Accounting Review, Vol. 22, 1990, pp. 3-26.
Diamantopoulos, A. and Mathews, B.P., "A Model for Analysing Product Performance", Quarterly Review of Marketing, Vol. 15, No. 3, 1990, pp. 7-13.
Mathews, B.P. and Diamantopoulos, A.,, "Factors Affecting Subjective Revision in Forecasting: A Multi Period Analysis", International Journal of Research in Marketing, Vol. 6, No. 4, 1990, pp. 283-297.
O'Donohoe, S., Diamantopoulos, A. and Lane, J., "The Advertising Game: Have Accountants Figured it Out?", Accountancy, Vol. 103, 1989, pp. 120-123.
Diamantopoulos, A., O'Donohoe, S. and Lane, J., "A Comparison of Advertising Practices within the Accounting Profession", Service Industries Journal, Vol. 9, 1989, pp. 281-296.
Mathews, B.P. and Diamantopoulos, A.,, "Judgemental Revision of Sales Forecasts: A Longitudinal Extension", Journal of Forecasting, Vol. 8, No. 2, 1989, pp. 129-140.
Diamantopoulos, A. and Mathews, B.P., "Factors Affecting the Nature and Effectiveness of Subjective Revision in Sales Forecasting: An Empirical Study", Managerial and Decision Economics, Vol. 10, 1989, pp. 51-59.
Diamantopoulos, A., O'Donohoe, S. and Lane, J., "Advertising by Accountants: An Empirical Study", Managerial Auditing Journal, Vol. 4, No. 1, 1989, pp. 3-10.
Schlegelmilch, B.B. and Diamantopoulos, A., "The Impact of Innovativeness on Export Performance: Empirical Evidence from the UK Mechanical Engineering Industry", Irish Marketing Review, Vol. 4, No. 1, 1989, pp. 41-42.
Diamantopoulos, A., Tynan, C. and Hughes, R., "Determinants of Customer Satisfaction among Luxury Car Buyers: An Empirical Analysis", Irish Marketing Review, Vol. 3, 1988, pp. 149-162.
Diamantopoulos, A. and Inglis, K., "Identifying Differences Between High and Low Involvement Exporters", International Marketing Review, Vol. 5, 1988, pp. 52-60.
Kay, N.M. and Diamantopoulos, A., "Uncertainty and Synergy: Toward a Formal Model of Corporate Strategy", Managerial and Decision Economics, Vol. 8, 1987, pp. 121-130.
Mathews, B.P. and Diamantopoulos, A., "Alternative Indicators of Forecast Revision and Forecast Improvement", Marketing Intelligence and Planning, Vol. 5, No. 2, 1987, pp. 20-23.
Diamantopoulos, A., "Vertical Quasi Integration Revisited: The Role of Power", Managerial and Decision Economics, Vol. 8, 1987, pp. 185-194.
Diamantopoulos, A. and Schlegelmilch, B.B., "Comparing Marketing Operations of Autonomous Subsidiaries: An Empirical Study", International Marketing Review, Vol. 4, 1987, pp. 53-64.
Diamantopoulos, A. and Mathews, B.P., "The Impact of the Market Environment on the Subjective Revision of Short Run Sales Forecasts: Some Preliminary Evidence", Marketing Intelligence and Planning, Vol. 4, No. 4, 1986, pp. 46-59.
Mathews, B.P. and Diamantopoulos, A., "Managerial Intervention in Forecasting: An Empirical Investigation of Forecast Manipulation", International Journal of Research in Marketing, Vol. 3, No. 1, 1986, pp. 3-10.

Contributions to Edited Volumes

Sichtmann, C. and Patak, P., "Service Encounters with Immigrant Customers - A Qualitative Study" in Hauptfeld-Goellner, P. (Hrsg.): Managing the Gaps of Intercultural Communication, Leykam, 2016, pp. 107-121.
Arslanagic-Kalajdzic, M. and Zabkar, V., "Understanding Agency-Client Relationships Better Through Clients' Perceptions of Value and Value Antecedents" in Verlegh, P., Voorveld, H. and Eisend, M.: Advances in Advertising Research (Vol. VI). The Digital, the Classic, the Subtle, and the Alternative, Wiesbaden: Springer Fachmedien, 2016, pp. 101-113.
Arslanagic-Kalajdzic, M. and Turulja, L., "Bosnia and Herzegovina (Chapter 3)" in Cozza, C., Harirchi, G. and Markovic Cunko, A.: Innovation in the Adriatic Region, Trieste: Edizioni Universita di Trieste, 2016, pp. 43-60.
Halkias, G. and Kokkinaki, F., "Evaluative Responses to Ad - Brand Incongruity: The Moderating Effect of Processing Opportunity" in Vukanovic, Z., Lesourd, J. B. and Wildman, S. (eds.): Consumption and Branding Value Networks in New Media Markets, Lisbon, Portugal: Media XXI, Vol. 1, 2015, pp. 281-294.
Sichtmann, C. and von Selasinsky, M., "Internationalization of Product-Related Services: The Role of Relationship Marketing" in Fliess, S., Haase, M., Jacob, F. and Ehret, M. (Hrsg.): Kundenintegration und Leistungslehre: Integrative Wertschöpfung in Dienstleistungen, Solutions und Entrepreneurship, Wiesbaden: Springer Gabler Verlag, 2015, pp. 355-368.
Fliess, S., Johnston, W. and Sichtmann, C., "Business Buying Behavior" in Kleinaltenkamp, M., Plinke, W., Wilkinson, I. and Geiger I. (Hrsg.): Fundamentals of Business-to-Business Marketing: Mastering Business Markets, Wiesbaden: Springer Gabler Verlag, 2015, pp. 171-226.
Riefler, Petra, "Segmentation Strategies for Cosmopolitan ConsumersGlobalization and the Cosmopolitan Consumer" in Prince, M. (ed.): Globalization and the Cosmopolitan Consumer, NY: Business Expert Press, Part III, Chapter 6, 2012, pp. 143-162.
Halkias, G. and Kokkinaki F., "Cognitive and Affective Responses to Schema Incongruent Brand Messages: An Empirical Study" in Innocenti, A. and Angela Sirigu, A. (eds.): Neuroscience and the Economics of Decision Making,, London, United Kingdom: Routlegde, 2012, pp. 163-175.
Diamantopoulos, A. and Riefler, P., "Using Formative Measures in International Marketing Models: A Cautionary Tale Using Consumer Animosity as an Example" in Sarstedt, M., Schwaiger, M. and Taylor, C.R. (eds.): Advances in International Marketing, Vol. 22 Emerald (Winner of the Emerald Outstanding Author Contribution Award 2012), 2011, pp. 11-30.
Diamantopoulos, A. and Oberecker, E.M., "Consumer Affinity Construct" in Bello, D.C. and Griffith, D.A. (eds.): Wiley International Encyclopedia of Marketing, Vol.VI, (International Marketing) Wiley, 2011, pp. 11-13.
Diamantopoulos, A. and Zeugner-Roth, K.P., "Country of Origin as Brand Element" in Bello, D.C. and Griffith, D.A. (eds.): Wiley International Encyclopedia of Marketing, Vol.VI, (International Marketing) Wiley, 2011, pp. 18-22.
Sichtmann, C. and von Selasinsky, M., "Erfolgsfaktoren bei der Internationalisierung von industriellen Dienstleistungen" in Zangemeister, C. (Hrsg.): Internationalisierung industrieller Dienstleistungen, TUEV Rheinland, Koeln, 2010, pp. 17-45.
von Selasinsky M. and Sichtmann, C., "Serviceorientierung als Erfolgsfaktor des Exports von industriellen Dienstleistungen" in Bruhn, M. and Stauss, B. (Hrsg.): Serviceorientierung im Unternehmen, Forum Dienstleistungsmanagement, Gabler Verlag, Wiesbaden, 2010, pp. 469-439.
Selasinsky, M. and Sichtmann C., "Serviceorientierung als Erfolgsfaktor des Exports von industriellen Dienstleistungen" in Bruhn, M. and Stauss, B. (Hrsg.): Serviceorientierung im Unternehmen, Gabler Verlag, 2010, pp. 469-488.
Halkias, G. and Kokkinaki F., "Effects of Exposure to Schema-(In)Congruent Advertising Information on Consumer Cognitive Processes and Evaluative Responses: The Role of the Source of Incongruity and Consumer Involvement" in Katsoulakos Y. (ed.): Basic Research in the Athens University of Economics and Business, Athens, Greece: AUEB Publications, 2010, pp. 163-175.
Hogreve, J. and Sichtmann, C., "Dienstleistungsgarantien als Instrument zur Steuerung der Kundenintegration" in Bruhn, M. and Stauss, B. (eds.): Kundenintegration, Forum Dienstleistungsmanagment, Gabler Verlag, Wiesbaden, 2009, pp. 343-358.
Sichtmann, C. and Klein, M., "Qualitaetssicherung bei der Internationalisierung von Dienstleistungen" in Stauss, B. (ed.): Aktuelle Forschungsfragen im Dienstleistungsmarketing, Gabler Verlag, Wiesbaden, 2009, pp. 168-188.
Riefler, P., "Bel Cheese - Kaese im Visier, Fallstudienbuch" in Wagner, U., Reisinger, H. and Schwand C. (eds.) : Fallstudien aus der oesterreichischen Marketingpraxis, facultas.wuv, 2009, pp. 83-94.
Sichtmann, C., Klein, M. and Ostruk, L., "Vom Produkt zur Dienstleistung - Erfolgsfaktoren des Markentransfers" in Bruhn, M. and Stauss, B. (eds.): Dienstleistungsmarken, Forum Dienstleistungsmanagement, Gabler Verlag, 2008, pp. 121-137.
Sichtmann, C., Gries, I. and Klein, M., "Internationalisierung von Dienstleistungen - Erfolgsfaktoren in Abhaengigkeit von unterschiedlichen Dienstleistungstypen" in Benkenstein, M. (ed.): Neue Herausforderungen an das Dienstleistungsmarketing, Gabler Verlag, Wiesbaden, 2008, pp. 267-286.
Sichtmann, C and Gawantka, A., "Ein Phasenansatz fuer das Dienstleistungsmarketing" in : Jahrbuch der Absatz- und Verbrauchsforschung, Vol. 51, No. 4, 2005, pp. 374 - 392.
Diamantopoulos, A., "Pricing" in Baker, M.J. (ed.): The Marketing Book, 5th edition, Butterworth-Heinemann, 2002, pp. 341-359.
Diamantopoulos, A., "Pricing" in Baker, M.J. (ed.): The Marketing Book, 4th edition, Butterworth-Heinemann, 1999, pp. 337-352.
Souchon, A.L. and Diamantopoulos, A., "Information Utilisation by Exporting Firms: Conceptualisation, Measurement and Impact on Export Performance" in Urban, S. and Nanopoulos, C. (eds.): Information and Management, Gabler Verlag, 1998, pp. 111-140.
Cadogan, J.W. and Diamantopoulos, A., "Measuring Market Orientation in an Export Context: Some Preliminary Evidence" in Buckley, P.J, Burton, F. and Mirza, F. (eds.): The Strategy and Organization of International Business, Macmillan, 1998, pp. 75-88.
Diamantopoulos, A. and Winklhofer, H., "Determinants of Export Sales Forecast Performance: Some Preliminary Evidence from UK Exporters" in Urban, S. (ed.): Europe in the Global Competition: Problems - Markets - Strategies, Gabler Verlag, 1997, pp. 299-322.
Diamantopoulos, A. and Winklhofer, H., "Differences in the Export Profiles Among Users of Export Marketing Research: Evidence from Two European Countries" in Urban, S. (ed.): Europe's Challenges: Economic Efficiency and Social Solidarity, Gabler Verlag, 1996, pp. 395-418.
Diamantopoulos, A. and Souchon, A-L., "Instrumental, Conceptual and Symbolic Use of Export Information: An Exploratory Study of UK Firms" in Madsen, T.K (ed.): Advances in International Marketing, Vol. 8, JAI Press, 1996, pp. 117-144.
Diamantopoulos, A., "Pricing" in Baker, M.J. (ed.): Marketing Theory & Practice, 3rd Edition, Macmillan, 1995, pp. 192-197.
Schlegelmilch B.B., Diamantopoulos, A. and Bohlen, G.M., "Environmental Issues in the Freight Transport Industry: A Qualitative Analysis of Major Stakeholders' Perceptions" in Polonsky, M. and Mintu-Wimsatt, A.T. (eds.): Environmental Marketing: Strategies, Practice, Theory and Research, Haworth Press, 1995, pp. 363-385.
Diamantopoulos, A. and Schlegelmilch, B.B, "Linking Export Manpower to Export Performance: A Canonical Regression Analysis of European and U.S. Data"" in Axinn, C. (ed.): Advances in International Marketing, Vol.6, JAI Press, 1994, pp. 161-181.
Simintiras, A.S., Schlegelmilch, B.B. and Diamantopoulos, A., "Greening the Marketing Mix: A Review of the Literature and an Agenda for Future Research" in Baker, M. J. (ed.): Perspectives on Marketing Management, Vol.IV, Wiley, 1994, pp. 1-25.
Diamantopoulos, A., "Modelling with LISREL: A Guide for the Uninitiated" in Hooley, G. J and Hussey, M. (eds.): Quantitative Methods in Marketing, Academic Press, 1994, pp. 105-136.
Hart, S. and Diamantopoulos, A., "Marketing Research Activity and Competitive Performance: An Empirical Analysis" in Saunders, J. (ed.): The Marketing Initiative, Prentice Hall, 1993, pp. 92-101.
Schlegelmilch, B.B., Diamantopoulos, A. and Tse, K.Y., "Determinants of Export Marketing Research Usage: Testing Some Hypotheses on U.K. Exporters" in Baker, M. J. (ed.): Perspectives on Marketing Management, Vol.III, Wiley, 1993, pp. 119-139.
Schlegelmilch, B.B. and Diamantopoulos, A., "Internationale Management Beratung in Grossbritannien" in Wacker, W. H. (ed.): Internationale Management Beratung, Erich Schmidt Verlag, 1991, pp. 221-242.
Diamantopoulos, A., Schlegelmilch, B.B. and Inglis, K., "Evaluation of Export Promotion Measures: A Survey of Scottish Food and Drink Exporters" in Seringhaus, F. H. R. and Rosson, R. F. (eds.): Export Development and Promotion: The Role of Public Organizations, Kluwer, 1991, pp. 190-215.
Schlegelmilch, B.B., Diamantopoulos, A. and Petersen, M., "Conquering the Chinese Market: A Study of Danish Firms' Experiences in the People's Republic" in Paliwoda, S. J. (ed.): New Perspectives on International Marketing, Routledge & Co, 1991, pp. 174-202.
Diamantopoulos, A., "Pricing: Theory and Evidence A Literature Review" in Baker, M. J. (ed.): Perspectives on Marketing Management, Vol.I, Wiley, 1991, pp. 63-192.

Conference Proceedings

Davvetas, V., Diamantopoulos, A. and Liu, L., ""Removing the Halo": Why, When and How Regret Anticipation Helps Local Brands", Proceedings Annual Conference of the European Marketing Academy, (May 23-26, 2017, Groningen, The Netherlands) .
Diamantopoulos, A., Arslanagic-Kalajdzic, M. and Schischlik, N., "Thinking or Feeling? The Moderating Role of Information Processing Modes on Country-of-Origin Effects", Proceedings Annual Conference of the European Marketing Academy, (May 23-26, 2017, Groningen, The Netherlands) .
Halkias, G., Florack, A., Diamantopoulos, A. and Palcu J., "Country-Related Emotions as Mediators of the Relationship Between Country Stereotype Dimensions and Brand Affect", Proceedings Annual Conference of the European Marketing Academy, (May 23-26, 2017, Groningen, The Netherlands) .
Palcu, J., Florack, A., Diamantopoulos, A. and Halkias, G., "Attention to Country-of-Origin Information: An Eye-Tracking Approach", Proceedings of the American Marketing Association Winter Educators' Conference, (Feb 17-19, 2017, Orlando, USA) .
Davvetas, V. and Diamantopoulos, A., "Regretting Your Brand-Self? The Moderating Role of Consumer-Brand Identification on Consumer Responses to Purchase Regret", Proceedings of the 7th EMAC Regional Conference, (Sept 14-16, 2016, Sarajevo, Bosnia and Herzegovina) .
Halkias, G., Micevski, M., Diamantopoulos, A. and Milchram, C., "Increasing the Effectiveness of Foreign Brand Communication: Consumer Culture Positioning and Brand Schema Violations", Proceedings of the 7th EMAC Regional Conference, (Sept 14-16, 2016, Sarajevo, Bosnia and Herzegovina) .
Micevski, M., Lee, N., Kadic-Maglajlic, S. and Cadogan, J. W., "Should Sales Managers Be Nice, Nasty, or Both?", Proceedings of the 7th Regional EMAC Conference, (Sept 14-16, 2016, Sarajevo, Bosnia and Herzegovina) .
Zabkar, V., Arslanagic-Kalajdzic, M., Diamantopoulos, A. and Florack, A., "The Impact of Consumer Personality Traits on Global Brand Purchase Intentions: A Four-Country, Balkan Report", Proceedings of the 7th EMAC Regional Conference, (Sept 14-16, 2016, Sarajevo, Bosnia and Herzegovina) .
Babic-Hodovic, V. and Arslanagic-Kalajdzic, M., "Employees' Perceptions of Corporate Reputation in Services: A Guide to Job Satisfaction?", Proceedings of the 7th EMAC Regional Conference, (Sept 14-16, 2016, Sarajevo, Bosnia and Herzegovina) .
Bortoluzzi, G., Arslanagic-Kalajdzic, M., Kadic-Maglajlic, S. and Balboni, B., "Exploring the Curvilinear Effect of Innovativeness as a Driver of the International Expansion of Developing Markets' Firms: Evidence from South Eastern Europe", Proceedings of the 7th EMAC Regional Conference, (Sept 14-16, 2016, Sarajevo, Bosnia and Herzegovina) .
Bartsch, F. and Diamantopoulos, A., "Uncovering the Perceived Globalness and Localness of Brands: A Repertory Grid Approach", Proceedings of the 7th EMAC Regional Conference, (Sept 14-16, 2016, Sarajevo, Bosnia and Herzegovina) .
Davvetas, V., Diamantopoulos, A. and Halkias, G., ""Turning the Tables": Building Strong Local Brands to Compete Against Global Rivals", Proceedings Annual Conference of the European Marketing Academy, (May 24-27, 2016, Oslo, Norway) .
Michaelidou, N. and Micevski, M., "Are You Watching Me? The Ethics of Social Media Research", Proceedings Annual Conference of the European Marketing Academy, (May 24-27, 2016, Oslo, Norway) .
Arslanagic-Kalajdzic, M. and Zabkar, V., "The Effect of Marketing Accountability on Business Performance", Proceedings Annual Conference of the European Marketing Academy , (May 24-27, 2016, Oslo, Norway) .
Kadic-Maglajlic, S. and Arslanagic-Kalajdzic, M., "Moderated Mediation Approach for Improving WOM and Customer Perceived Value: Is There a Trade-Off between Flexibility and Information Sharing?", Proceedings Annual Conference of the European Marketing Academy, (May 24-27, 2016, Oslo, Norway) .
Gomez Diaz, L. and Diamantopoulos, A., "Emotions Generated by Country Stereotypes: A Facial Coding Approach", Proceedings Annual Conference of the European Marketing Academy, (May 24-27, 2016, Oslo, Norway) .
Sichtmann, C. and Patak, P., "Service Encounters with Immigrant Customers: Managerial Insights on Challenges and Opportunities", Proceedings of the 44th Annual Conference of the Academy of Marketing Science, (May 18-21, 2016, Orlando, USA) .
Diamantopoulos, A., Arslanagic-Kalajdzic, M. and Obradovic, J., "Does Brand Globalness Consistently Result in Superior Brand Evaluations? Experimental Evidence", Proceedings of the American Marketing Association Winter Educators' Conference, (Feb 26-28, 2016, Las Vegas, NV) .
Sichtmann, C., Benoit, S. and Hartmann, J., "Consumer Willingness to Pay for Responsible and Irresponsible Product Attributes: Insights from Incentive-Compatible Measurement Approaches.", Proceedings of the American Marketing Association Winter Educators' Conference, (Feb 26-28, 2016, Las Vegas, USA) .
Benoit, S., Hogreve, J., Sichtmann, C. and Bilstein, N., "Member Participation in Commerce-Based Online Communities", Proceedings of the American Marketing Association Winter Educators' Conference, (Feb 26-28, 2016, Las Vegas, USA) .
Zabkar, V. and Arslanagic-Kalajdzic, M., "Reputation or Responsibility for Client-Perceived Value? The Moderating Role of Strategic Orientation", Proceedings of the 3rd International CSR Communication Conference, (Sept 17-19, 2015, Ljubljana, Slovenia) .
Kadic-Maglajlic, S., Arslanagic-Kalajdzic, M. and Micevski M., "Multilevel Approach to the Role of Sales Manager's Facilitation of Emotions in Salesperson Orientation and Team Performance", Proceedings of the 6th EMAC Regional Conference, (Sept 16-18, 2015, Vienna, Austria) .
Arslanagic-Kalajdzic, M. and Zabkar, V., "Customer Perceived Value and Outcomes in Business Relationships: Are Service Clients Different?", Proceedings of the 6th EMAC Regional Conference, (Sept 16-18, 2015, Vienna, Austria) .
Davvetas, V., Halkias, G. and Diamantopoulos, A., "Perceived Brand Globalness/Localness versus Country Stereotypes as Drivers of Brand Purchase Intentions", 6th EMAC Regional Conference, (Sept 16-18, 2015, Vienna, Austria) .
Bartsch, F., Diamantopoulos, A., Paparoidamis, N. and Chumpitaz, R., "Global Brand Ownership: The Mediating Role of Consumer Attitudes and Brand Identification", 6th EMAC Regional Conference, (Sept 16-18, 2015, Vienna, Austria) .
Diamantopoulos, A. and Herz, M., "Consumer in Denial - Perspectives on Consumers' Country-of-Origin Cue Usage Denial", Proceedings of the 6th EMAC CEE Regional Conference, (Sept 16-18, 2015, Vienna, Austria) .
Halkias, G., Florack, A., Diamantopoulos, A. and Palcu, J., "Explicit and Implicit Country-of-Origin Stereotypes: Using the Stereotype Content Model to Predict Consumer Responses", Proceedings Annual Conference of the European Marketing Academy, (May 26-29, 2015, Leuven, Belgium) .
Davvetas, V. and Diamantopoulos, A., "How Product Category Shapes Preferences Towards Global and Local Brands: The Role of Decision Justifiability and Normative Expectations", Proceedings Annual Conference of the European Marketing Academy, (May 26-29, 2015, Leuven, Belgium) .
Bartsch, F. and Diamantopoulos A., "Predicting Global Brand Ownership: An Empirical Investigation of Positive Consumer Dispositions towards Globality", Proceedings Annual Conference of the European Marketing Academy, (May 26-29, 2015, Leuven, Belgium) .
Zabkar, V. and Arslanagic-Kalajdzic, M., "Developing a Multidimensional Self-Reported Instrument for Measuring Marketing Accountability of a Firm", Proceedings Annual Conference of the European Marketing Academy, (May 23-26, 2015, Leuven, Belgium) .
Arslanagic-Kalajdzic, M. and Zabkar, V., "Unveiling Client's Repurchase Intentions in Business Relationships: The Role of Provider's Marketing Accountability and Client's Perceived Value", Proceedings Annual Conference of the European Marketing Academy, (May 23-26, 2015, Leuven, Belgium) .
Nick, L., Kadic-Maglajlic, S., Boso, N., Micevski, M. and Vida, I., "Industrial Ethical Climate and Moral Equity: Relevance to the Adaptive Selling Behaviour and Salesperson Performance", Proceedings of the American Marketing Association Winter Educators' Conference, (Feb 13-15, 2015, San Antonio, USA) .
Arslanagic-Kalajdzic, M. and Zabkar, V. , "Conceptualizing Marketing Accountability of the Firm", Proceedings of the 5th EMAC Regional Conference, (Sept 24-26, 2014, Katowice, Poland) .
Micevski, M., Dewsnap, B., Cadogan, J.W., Kadic-Maglajlic, S. and Boso, N., "Performance Implications of the Interplay Between Sales Intra-functional Flexibility, Customer Orientation and Role Ambiguity", Proceedings of the Academy of Marketing Science, World Marketing Congress, (Aug 5-8, 2014, Lima, Peru) .
Arslanagic-Kalajdzic, M. and Zabkar, V. , "Understanding Agency-Client Relationships Better through Clients' Perceptions of Value and Value Antecedents", Proceedings of the EAA's 13th International Conference on Research in Advertising, (June 26-28, 2014, Amsterdam, the Netherlands) .
Davvetas, V. and Diamantopoulos, A., "Perceived Brand Globalness and Consumer Regret: Effect on Word-of-Mouth and Purchase Intentions", Proceedings Annual Conference of the European Marketing Academy, (June 3-6, 2014, Valencia, Spain) .
Michaelidou, N., Moraes, C. and Micevski, M., "A Scale for Measuring Consumers' Ethical Perceptions of Social Media Research", Proceedings of the Academy of Marketing Science, (May 21-23, 2014, Indianapolis, USA) .
Sichtmann, C., Davvetas, V., Diamantopoulos, A., "Is There Such a Thing as Global Brand Price Premium? Investigating the Effects of Perceived Brand Globalness on Consumers' Willingness to Pay", Amercian Marketing Association Winter Educators Conference, (Feb 21-23, 2014, Orlando, USA) .
Kadic-Maglajlic, S., Boso, N., Story, V.M., Cadogan, J.W. and Micevski, M., "The Effects of Radical Innovativeness, Strategic Orientations, and External Networking on Firm Performance: Evidence From Developed and Emerging Economies", Proceedings of the American Marketing Association Winter Marketing Educators' Conference, in Gary, H. and Steenburgh, T. (eds): Engaging Customers, Vol. 25 (Feb 21-23, 2014, Orlando, FL, USA) , pp. F8-F9.
Kadic-Maglajlic, S., Dlacic, J. and Micevski, M., "Generation Z: Generation of Green Consumer Values", Proceedings of the 23rd Cromar Congress: Marketing in a Dynamic Environment - Academic and Practical Insights, (Oct 24-26, 2013, Lovran, Croatia) , pp. 188-202.
Gineikiene, J., Diamantopoulos, A. and Urbonavicius, S., "Countervailing Influences of Consumer Animosity and Nostalgia on Purchasing Decisions", Proceedings Association for Consumer Research Conference, (Oct 3-6, 2013, Chicago, USA) .
Halkias, G. and Kokkinaki F., "Understanding Responses to Schema-Incongruent Brand Communication", Proceedings of the 4th European Marketing Academy Regional Conference, (Sept 25-27, 2013, St. Petersburg, Russia) .
Riefler, P. and Grinstein, A., "Local or Global Warming? Cosmopolitan Orientation and Environmental Behavior", Proceedings of the 42th European Marketing Academy Conference , (June 4-7, 2013, Istanbul, Turkey) .
Sichtmann, C. and Diamantopoulos, A., "Consumer Responses to 'global' and 'local' Brand Designations: An Experimental Investigation", Proceedings Annual Conference of the European Marketing Academy, (June 4-7, 2013, Istanbul, Turkey) , CD-ROM.
Halkias, G. and Kokkinaki F., "Weak vs. Strong Brand Schemata and the Rewarding Nature of Incongruity Resolution in Advertising", Proceedings of the 42nd European Marketing Academy Conference, (June 4-7, 2013, Istanbul, Turkey) , CD-ROM.
Boso, N., Cadogan, J. W., Micevski, M. and Kadic-Maglajlic, S., "The Effects of Radical Innovativeness, Managerial Ties and Entrepreneurial Orientation on Firm Performance", Proceedings of the 42nd European Marketing Academy Conference (EMAC), in Sezgin, S., Karaosmanoglu, E. and Elmadag Bas, B. A. (eds.): Lost in Translation: Marketing in an Interconnected World (June 4-6, 2013, Istanbul, Turkey) , pp. 302-303.
Dewsnap, B., Farrell, A. and Micevski, M., "Measuring Social Identity in Interfunctional Research in Marketing", Proceedings of the 42nd European Marketing Academy Conference (EMAC), in Sezgin, S., Karaosmanoglu, E. and Elmadag Bas, B. A. (eds.): Lost in Translation: Marketing in an Interconnected World (June 4-6, 2013, Istanbul, Turkey) , pp. 337-338.
Herz, M., Diamantopoulos, A. and Koschate-Fischer, N., "The Made-in-EU Label: An Entitativity Perspective on Country-of Origin Effects", Proceedings Annual Conference of the Academy of Marketing Science, (May 15-19, 2013, Monterey, USA) , CD-ROM .
Micevski, M. and Kadic-Maglajlic, S., "Customer Orientation as an Antecedent to Sales Coordination Flexibility", Proceedings of the 2nd Regional EMAC Conference, in Maricic, B. and Ognjanov, G. (eds.): Marketing Theory Challenges in Emerging Societies (Sept 12-14, 2012, Belgrade, Serbia) , p. 140.
Babic-Hodovic, V., Arslanagic, M. and Mehic, E. , "Word of Mouth Stimuli in Commercial Banking Services: Importance of Customer Perceived Value and Reputation", Proceedings of the 3rd EMAC Regional Conference , (Sept 12-14, 2012, Belgrade, Serbia) .
Halkias, G. and Kokkinaki F., "Schema Strength and the Process Mediating Consumer Responses to Ad - Brand Incongruity", Proceedings of the 2012 International Conference on Research in Advertising of the European Advertising Academy, (June 28-30, 2012, Stockholm, Sweden) .
Babic-Hodovic, V., Arslanagic, M. and Mehic, E. , "How Intangible Aspects of Banks' B2B Relationships Influence Creation of Customer Value", Proceedings of the Eurasia Business and Economics Society Conference EBES Istanbul, (May 24-26, 2012, Istanbul, Turkey) .
Halkias, G. and Kokkinaki F., "Evaluative Responses to Ad - Brand Incongruity: The Moderating Effect of Processing Opportunity", Proceedings of the 10th World Media Economics and Management Conference,, (May 23-27, 2012, Thessaloniki, Greece) .
Bilstein, N., Hogreve, J., Fahr, R. and Sichtmann, C., "Paying for a Higher Workload? An Experimental Investigation of the Relationship between Customer's Co-Production and Willingness to Pay", Proceedings of the 41th EMAC Conference, European Marketing Academy (EMAC), (May 22-25, 2012, Lisbon, Portugal) .
Sichtmann, C. and Diamantopoulos, A., "Do Perceived Brand Globalness and Country-of-Origiin Affect the Success of Brand Extensions?", Proceedings Annual Conference of the European Marketing Academy, (May 22-25, 2012, Lisbon, Portugal) , CD-ROM.
Diamantopoulos, A., Doberer, E., Ring, A. and Schlegelmilch, B., "Drivers of Export Segmentation Effectiveness", Proceedings Annual Conference of the European Marketing Academy, (May 22-25, 2012, Lisbon, Portugal) , CD-ROM.
Halkias, G. and Kokkinaki F., "Discrepant Brand Communication: Processing Limitations and Attitude Formation", Proceedings Annual Conference of the European Marketing Academy, (May 22-25, 2012, Lisbon, Portugal) .
Kadic-Maglajlic, S., Husic-Mehmedovic, M., Arslanagic, M., Markovic, S. and Raspor, S. , "Application Of A Modified DINESERV Methodology in Bosnia and Herzegovina", Proceedings of the European Marketing Academy (EMAC) 41st Annual Conference, (May 22-25, 2012, Lisabon, Portugal) .
Sarstedt. M., Wilczynski, P. and Diamantopoulos, A., "A Comparative Evaluation of Different Single-Item Selection Procedures for Construct Measurement", Proceedings Annual Conference of the Academy of Marketing Science, (May 16-19, 2012, New Orleans, USA) , CD-ROM.
Herz, M. and Diamantopoulos, A., "Implicit Country Attitudes and their Spontaneous Influence on Cognitive and Affective Dimensions of the Brand Image", Proceedings of the AMA Winter Educators' Conference, (Feb 17-19, 2012, St. Petersburg, USA) , CD-ROM.
Sichtmann, C. , "Extending Service Brands - Does the Extension Category Matter?", AMA Winter Marketing Educator's Conference, (Feb 17-19, 2012, St. Petersburg, Florida, USA) .
Dewsnap, B., Micevski, M. and Cadogan, J. W. , "Coordination Flexibility in Sales and Marketing: In-depth Insights into an Important New Concept", Proceedings of the American Marketing Association Winter Educators' Conference, in Bharadwaj, S. and Hulland, J. (eds.): Marketing Theory and Applications, Vol. 23 (Feb 17-19, 2012, St Petersburg, Florida) , pp. 116-117.
Husic-Mehmedovic, M., Arslanagic, M. and Kadic, S. , "Impact of Reference Groups on the Decision-Making Process in Buying a First Real Estate Property", Proceedings of the 2nd EMAC Regional Conference, (Sept 21-23, 2011, Iasi, Romania) .
Halkias, G. and Kokkinaki F., "Schema Strength as a Factor Moderating Attitudinal Responses to Discrepant Persuasive Messages", Proceedings of the British Psychological Society - Social Psychology Conference 2011, (Sept 6-8, 2011, Cambridge, United Kingdom) .
Babic-Hodovic, V., Mehic, E. and Arslanagic, M. , "Influence Of Banks’ Corporate Reputation On Organizational Buyers Perceived Value", Proceedings of the 7th International Strategic Management Conference , (June 30-July 2, 2011, Paris, France) .
Sichtmann, C., Ring, A. and Diamantopoulos, A., "Beyond the Parent Brand: Does the Country-of-Origin Affect Brand Extension Success?", Proceedings Annual Conference of the European Marketing Academy, (May 24-27, 2011, Ljubljana, Slovenia) , CD-ROM.
Halkias, G. and Kokkinaki F.,, "Increasing Advertising Effectiveness through Incongruity-Based Tactics: The Moderating Role of Consumer Involvement", Proceedings of the 16th International Conference on Marketing and Corporate Communications, (Apr 27-29, 2011, Athens, Greece) .
Löhndorf, B. and Diamantopoulos, A., "How Employee – Brand Relationships and Employee – Work Relationships can Turn Employees into Brand Champions through Organizational Identification", Proceedings Consumer Brand Relationship Colloquium, (Mar 17-19, 2011, Orlando, USA) , CD-ROM.
Halkias, G. and Kokkinaki F., "Attention, Memory, and Evaluation of Schema Incongruent Brand messages: An Empirical Study", Proceedings of the 2010 LabSi Conference on “Neuroscience and Decision Making", (Sept 20-21, 2010, Siena, Italy) .
Halkias, G. and Kokkinaki F., "Responses to Schema (In)congruent Brand Information: Implications for Schema Driven and Stimulus Driven Attitudes", Proceedings of the British Psychological Society – Social Psychology Conference 2010, (Sept 7-9, 2010, Winchester, United Kingdom) .
Oberecker, E. and Diamantopoulos, A., "Affective and Cognitive Assessment of Foreign Countries: Impact on Behavioral Intentions", Proceedings of the AMA Summer Educators’ Conference, (Aug 13-16, 2010, Boston, USA) , CD-ROM.
Hogreve, J., Laugwitz, N., Möller, S. and Sichtmann C., "What drives Co-Production Performance? An Empirical Investigation of Online-Communities", Proceedings of the SERVSIG Conference 2010, (June 17-19, 2010, Porto, Portugal) .
Hogreve, J., Laugwitz, N., Möller, S. and Sichtmann C., "Turning lurkers into Contributors: What Drives Co-Production Performance in Online Communities?", Proceedings of the Frontiers in Service Conference 2010, (June 11-13, 2010, Karlstad, Sweden) .
Fritsch, E., Zeugner-Roth, K. and Diamantopoulos, A., "Home Country Bonds and Biases: Linkages and Impact on Purchase Intentions", Proceedings Annual Conference of the European Marketing Academy, (June 1-4, 2010, Copenhagen, Denmark) , CD-ROM.
Geigenmüller, A., Sichtmann, C. and Zabkar, V., "The Link Between Corporate Social Responsibility and Willingsness-to-Pay Comparing Germany and Slovenia", Proceedings of the 39th EMAC Conference, European Marketing Academy (EMAC), Copenhagen 2010, (June 1-4, 2010, Copenhagen, Denmark) .
Halkias, G. and Kokkinaki F., "The Effects of Schema Incongruent Advertising Information: Verbal-Based and Image-Based Incongruity", Proceedings of the 39th European Marketing Academy Conference, Copenhagen Business School, (June 1-4, 2010, Copenhagen, Denmark) .
Sichtmann, C., Diamantopoulos, A., Ostruk, L., "The Relevance of Parent Brand Attributes for the Evaluation of Product-to-Service Brand Extensions", Proceedings of the 38th European Marketing Acadamy (EMAC) Conference , (May 26-29, 2009, Nantes, France ) .
Diamantopoulos, A., Schlegelmilch, B.B. and Palihawadana, D., "Country-of-Origin: Still alive and kicking?", Proceedings Annual Conference of the European Marketing Academy, (May 26-29, 2009, Nantes, France) .
Diamantopoulos, A., Schlegelmilch, B.B. and Palihawadana, D. , "Country-of-Origin: A Construct Past its Sell by Date?", Proceedings of the AMA Winter Educators' Conference, (Feb 20-23, 2009, Tampa, USA) , CD-ROM.
Sichtmann, C., Diamantopoulos, A. , "Quality Managment and International Performance - An Analysis for B-to-B Services ", Proceedings of AMA Summer Educators' Conference , in Brown, J.R., Dant, R.P. (ed): Enhancing Knowledge Development in Marketing, Vol. 19, Chicago, I11: American Marketing Association (Aug 8-11, 2008, San Diego, California) , pp. 270-271.
Roth, K.P. and Diamantopoulos, A., "The Predictive Validity of Alternative Country Personality Measures: An Empirical Investigation", Proceedings of the Annual Conference of the European Marketing Academy, (May 27-30, 2008, Brighton, UK) , CD-ROM.
Sichtmann, C., Klein, M., Meier, D., "International Performance of B-to-B Services - The Role of Quality Management", Proceedings of the 37th European Marketing Acadamy (EMAC) Conference, in Perks, K.J., Shukla, P. (ed): Marketing Landscapes: A Pause for Thought (May 27-30, 2008, Brighton, UK) .
Sichtmann, C., Klein, M., Griese, I., "The influence of Relationship Marketing on International Performance in the Industrial Service Sector", Proceedings of the 3rd Conference on Business Market Management, (Mar 12-14, 2008, St. Gallen, Switzerland) , won Best Paper Award.
Sichtmann, C., Klein, M. and Griese, I., "Relationship Marketing and International Performance - An Empirical Analysis in the Industrial Services Sector", Proceedings of the AMA Summer Educator's Conference, (Aug 3-7, 2007, Washington, USA) .
Fuchs, C. and Diamantopoulos, A., "A Consumer-Derived Measure of Brand Positioning Effectiveness: Development and Validation", Proceedings of the 13th Biennial World Marketing Congress, (July 11-14, 2007, Verona, Italy) .
Sichtmann, C., Griese, I. and Klein, M., "Determinants of successful Internationalization of Services - A Conceptual Model", Proceedings of the World Marketing Congress, (July 11-14, 2007, Verona, Italy) .
Sichtmann, C., "An Economics of Information Perspective of Industrial Buyer-Seller Relationships - A Theoretic Framework", Proceedings of the World Marketing Congress, (July 11-14, 2007, Verona, Italy) .
Sichtmann, C., Griese, I. and Klein, M., "Determinants of Internationalization Performance - a Comparison between Products and Services", Proceedings of the QUIS, (June 14-17, 2007, Orlando, USA) .
Fuchs, C. and Diamantopoulos, A., "Consumers’ perceptions of brand positioning strategies: Insights into categorization processes and nature of associations", Proceedings of the 36th EMAC Conference, (May 22-25, 2007, Reykjavik, Iceland) .
Riefler, P., Diamantopoulos, A., and Egger, B., "Consumer Cosmopolitanism: Scale Development and Validation", Proceedings of the 36th EMAC Conference, (May 22-25, 2007, Reykjavik, Iceland) .
Födermayr, E., Diamantopoulos, A., Geisler, B., and Gruber, B., "Segmentation Effectiveness: Emprical Evidence from International Companies and Experts", Proceedings of the 36th EMAC Conference, (May 22-25, 2007, Reykjavik, Iceland) .
Sichtmann, C., Griese, I. and Klein, M., "The Success of International Market Entry Strategies for Industrial Services", Proceedings of the 36th EMAC Conference, (May 22-25, 2007, Reykjavik, Iceland) .
Sichtmann, C. and Brown, B., "Product-to-service Brand Extensions in B2B Settings - A Theoretical Framework of Success Drivers", Proceedings of the Thought Leaders International Conference on Brand Management, (Apr 24-25, 2007, Birmingham, England) .
Cobain, J. and Sichtmann, C., "Intangible Aspects of Branding in Industrial Goods Markets: Status Quo and Implications for Future Research", Proceedings of the 2nd Conference on Business Market Management, (Mar 25-27, 2007, Delft, Netherlands) .
Sichtmann, C, Griese, I. and Klein, M., "Internationalisierung von Dienstleistungen - Erfolgsfaktoren in Abhängigkeit von unterschiedlichen Dienstleistungstypen", Proceedings of the "12. Workshop Dienstleistungsmarketing", (Mar 15-17, 2007, Rostock, Germany) .
Fuchs, C. and Diamantopoulos, A., "Evaluating the Effectiveness of Brand Positioning Strategies: A Consumer Perspective", Proceedings of the AMA Winter Educators’ Conference, (Feb 16-19, 2007, San Diego, USA) , CD-ROM.
Sichtmann, C., "A Dynamic Perspective of Economics of Information Theory - A Theoretical Framework", Proceedings of the ANZMAC Conference, (Dec 4-6, 2006, Brisbane, Australia) .
Sichtmann, C., "The Effectiveness of Corporate Reputation Management for Product Innovations", Proceedings of the ANZMAC Conference, (Dec 4-6, 2006, Brisbane, Australia) .
Sichtmann, C. and Wilken, R., "Aggregating Individual Willingness-to-Pay by Different Utility Functions: Do Cluster Solutions Lose Essential Information?", Proceedings of the IFSAM VIIIth World Congress, (Sept 28-30, 2006, Berlin, Germany) .
Sichtmann, C., "Applying Economics of Information Theory on Industrial Buyer-Seller Relationships, Thinking Big, Thinking Different: Contributions and Challenges in B-to-B Research", Proceedings of ISBM Bi-Annual Academic Conference, (Aug 2-4, 2006, Chicago, USA) .
Kleinaltenkamp, M., Ungruhe, M. and Sichtmann, C., "Business Types in B2B Marketing - A New Perspective on the Contemporary Marketing Practices Project, Thinking Big, Thinking Different: Contributions and Challenges in B-to-B Research", Proceedings of the ISBM Bi-Annual Academic Conference, (Aug 2-4, 2006, Chicago, USA) .
Sichtmann, C. and Wilken, R., "Estimating Willingness-to-pay by Different Utility Functions: A Comparison of Individual and Cluster Solutions", , in Spotts, H. (ed): Proceedings of the Academy of Marketin Science Annual Conference 2006 (May 24-27, 2006, San Antonio, Texas, USA) , pp. 92-96.
Sichtmann, C. and Wilken, R., "Customer-oriented Selection and Pricing of Supplementary Services in Business Markets", , in Spotts, H. (ed): Proceedings of the Academy of Marketing Science Annual Conference 2006 (May 24-27, 2006, San Antonio, Texas, USA) , pp. 263-268.
Riefler, P. and Diamantopoulos, A., "Consumer Cosmopolitanism: An Indepth-Investigation of the CYMYC Scale", Proceedings of the Annual Conference of the European Marketing Academy, (May 23-26, 2006, Athens, Greece) , CD-ROM.
Montesinos, M.A., Roth, K.P., Diamantopoulos, A. and Bigné, E., "Country Image, Country Brand Equity and Product Preferences: A Test of two Models", Proceedings of the Annual Conference of the European Marketing Academy, (May 23-26, 2006, Athens, Greece) , CD-ROM.
Sichtmann, C., "Analyzing Buyer-Seller Relationships from an Economics of Information Perspective - A Theoretic Framework", Proceedings of the 1st International Conference on Business Market Management, (Mar 12-14, 2006, Berlin, Germany) .
Diamantopoulos, A. and Kakkos, N., "Trade-off Interactions among Export Performance Dimensions: Empirical Evidence from UK firms", Proceedings of the World Marketing Congress, (July 6-9, 2005, Muenster, Germany) , CD-ROM.
Schoefer, K. and Diamantopoulos, A., "Measuring expressed emotions during service recovery encounter: Construction and Preliminary Assessment of ESRE Scale", Proceedings of the Annual Conference of the European Marketing Academy, (May 24-27, 2005, Milan, Italy) , CD-ROM.
Kakkos, N. and Diamantopoulos, A., "Assessing Export Performance: Empirical Evidence from UK Firms", Proceedings of the Annual Conference of the European Marketing Academy, (May 20-22, 2003, Glasgow, Scotland) , CD-ROM.
Diamantopoulos, A. and Siguaw, J.A., "Reflective vs. Formative Indicators in Measure Development: Does the Choice of Indicators Matter?", in Tynan, A.C. et al. (eds), Proceedings of the Annual Conference of the Academy of Marketing, (July 2-5, 2002, Nottingham, England) , CD-ROM.
Balabanis, G. and Diamantopoulos, A., "Domestic Country Bias, Country-of-Origin Effects and Consumer Ethnocentrism: An Integrative Approach", Proceedings of the Annual Conference of the Academy of Marketing Science, in Developments in Marketing Science, Vol. XXV (May 29-June 1, 2002, Sanibel Island, Florida, USA) , p. 48.
Kakkos, N. and Diamantopoulos, A., "The Role of Organizational and Environmental Factors in Export Performance Assessments", Proceedings of the Winter Marketing Educators' Conference of the American Marketing Association, in Marketing Theory and Applications, Vol. 13 (Feb 22-25, 2002, Austin, Texas, USA) , pp. 222-223.
Kakkos, N. and Diamantopoulos, A., "Linking Export Objectives to Export Performance: An Application of the Analytic Hierarchy Process", Proceedings of the World Marketing Congress, (June 27-1, 2001, Cardiff, Wales) , CD-ROM.
Diamantopoulos, A. and Kakkos, N., "Why Can Export Performance Measures be Misleading?", Proceedings of the Annual Conference of the European Marketing Academy , (May 8-11, 2001, Bergen, Norway) , CD-ROM.
Diamantopoulos, A. and Kakkos, N., "Assessing Export Performance: The Forgotten Role of Export Objectives", Proceedings of the Winter Educators' Conference of the American Marketing Association, in Krishnan, R. and Viswanathan, M. (eds): Marketing Theory and Applications, Vol. 12 (Feb 16-19, 2001, Scottsdale, Arizona, USA) , pp. 281-282.
Souchon, A.L. and Diamantopoulos, A., "Enhancing Performance through Effective Use of Export Information", Proceedings of the Australia-New Zealand Marketing Academy Conference, (Nov 28-Dec 1, 2000, Brisbane, Australia) , pp. 1210-1217.
Diamantopoulos, A., Winklhofer, H. and Muir, A.C., "Export Market Segmentation Practice: A Framework for Empirical Research", Proceedings of the Academy of Marketing Science Multicultural Marketing Conference , (Sept 17-20, 2000, Hong Kong) , CD-ROM.
Diamantopoulos, A., Winklhofer, H. and Muir, A.C., "Export Market Segmentation Practice: A Framework for Empirical Research", Proceedings of the Academy of Marketing Science Multicultural Marketing Conference , (Sept 17-20, 2000, Hong Kong) , CD-ROM.
Salzberger, T., Holzmüller, H.H., Souchon, A.L., Diamantopoulos, A., Axinn, C. and Durden, G.R., "An Exploratory Cross-National Assessment of Antecedents to Export Information Use", Proceedings of the Annual Conference of the European Marketing Academy, in Wierenga, B., Smidts, A. and Antonides, G. (eds): Marketing in the New Millenium (May 23-26, 2000, Rotterdam, The Netherlands) , CD-ROM.
Reynolds, N.L., Simintiras, A.C. and Diamantopoulos, A., "Homogeneous Samples in Cross-National Research", Proceedings of the Annual Conference of the European Marketing Academy, in Wierenga, B., Smidts, A. and Antonides, G. (eds): Marketing in the New Millenium (May 23-26, 2000, Rotterdam, The Netherlands) , CD-ROM.
Axinn, C.N., Souchon, A.L., Diamantopoulos, A., Holzmüller, H.H. and Durden, G.R., "Exploring Export Information Acquisition from a Cross-National Perspective", Proceedings of the Winter Educators' Conference of the American Marketing Association, in Workman, J.P. Jr. and Perreault, W.D. Jr. (eds): Marketing Theory and Applications, Vol. 11 (Feb 5-8, 2000, San Antonio, USA) , pp. 179-180.
Diamantopoulos, A., Siguaw, J.A. and Cadogan, J.W., "Export Performance: The Impact of Cross-Country Export Market Orientation", Proceedings of the Winter Educators' Conference of the American Marketing Association, in Workman, J.P. Jr. and Perreault, W.D. Jr. (eds): Marketing Theory and Applications, Vol. 11 (Feb 5-8, 2000, San Antonio, USA) , pp. 177-178.
Winklhofer, H. and Diamantopoulos, A., "The Quality of Export Marketing Research Information: An Investigation of Key Antecedents", Proceedings of the Annual Conference of the Academy of Marketing Science, in Noble, C.H. (ed): Developments in Marketing Science, Vol. XXII (May 26-29, 1999, Miami, USA) , pp. 57-58.
Souchon, A., Diamantopoulos, A., Holzmüller, H.H., Axinn, C., Sinkula, J.M. and Simmet-Blombert, H., "A Cross-Cultural Enquiry into Export Information Use: Empirical Evidence from Austria, Germany, UK, and USA", Proceedings of the Annual Conference of the European Marketing Academy, in Hildebrandt, L. Annacker, D. and Klapper, D. (eds): Marketing and Competition in the Information Age (May 11-14, 1999, Berlin, Germany) , CD-ROM.
Diamantopoulos, A. and Winklhofer, H., "Index Construction with Formative Indicators: An Alternative to Scale Development", Proceedings of the Winter Educators' Conference of the American Marketing Association, in Menon, A. and Sharma, E. (eds): Marketing Theory and Applications, Vol. 10 (Feb 20-23, 1999, St Petersburg, USA) , p. 136.
Souchon, A.L. and Diamantopoulos, A., "Influences on Export Information Acquisition: Organisational, Export-Specific and Environmental Factors", Proceedings of the Annual Conference of the Australian and New Zealand Marketing Academy, (Nov 29-Dec 3, 1998, Dunedin, New Zealand) , pp.1-23.
Diamantopoulos, A. and Souchon, A., "The Impact of Export Information Utilisation on Export Performance", Proceedings of the Annual Conference of the Academy of Marketing, (July 8-10, 1998, Sheffield, England) , pp.598-599.
Diamantopoulos, A. and Winklhofer, H., "Evaluating the Performance of the Forecasting Process: A Multidimensional Perspective", Proceedings of the Annual Conference of the Academy of Marketing, (July 8-10, 1998, Sheffield, England) , pp.596-597.
Grime, I., Smith, G. and Diamantopoulos, A., "A Conceptual Framework of Brand and Line Extension Development: Key Issues and Research Proposition", Proceedings of the Annual Conference of the Academy of Marketing, (July 8-10, 1998, Sheffield, England) , pp.234-239.
Diamantopoulos, A., Reynolds, N.L. and Simintiras, A.S., "Scale Format, Response Style and Cross-National Data Comparability: An Experimental Investigation of the CETSCALE", Proceedings of the Annual Conference of the Academy of Marketing, (July 8-10, 1998, Sheffield, England) , pp.454-459.
Siguaw, J.A., Cadogan, J.W., Diamantopoulos, A., Harner, G. and Wasilewski, S., "Antecedents of the Components of Export Market Orientation: A Study of US Exporters", Proceedings of the Annual Conference of the Academy of Marketing Science, in Ford, J.B. and Honeycutt, E.D. (eds.): Developments in Marketing Science, Vol. XXI (May 27-30, 1998, Norfolk, USA) , pp.288-289.
Diamantopoulos, A. and Winklhofer, H., "A Conceptual Model of Export Sales Forecasting Practice and Performance: Development and Testing", Proceedings of the Annual Conference of the European Marketing Academy, in Anderson, P. (ed.): Marketing Research and Practice, Vol. 5 (May 20-23, 1998, Stockholm, Sweden) , pp.57-83.
Cadogan, J.W., Diamantopoulos, A. and Siguaw, J.A., "Export Market-Oriented Behaviours, Their Antecedents, Performance Consequences and the Moderating Impact of the Export Environment: Evidence from the UK and the US", Proceedings of the Annual Conference of the European Marketing Academy, in Anderson, P. (ed.): Marketing Research and Practice, Vol. 2 (May 20-23, 1998, Stockholm, Sweden) , pp.449-451.
Souchon, A.L. and Diamantopoulos, A., "Factors Affecting the Acquisition of Export Information", Proceedings of the Australia-New Zealand Marketing Educators' Conference, (Dec 1-3, 1997, Melbourne, Australia) , pp. 1-23..
Diamantopoulos, A. and Winklhofer, H., "Developing Export Sales Forecasts: Does the Choice of Technique Matter?", Proceedings of the Annual Conference of the Academy of Marketing, in Marketing Without Borders, Vol. I (July 8-10, 1997, Manchester, England) , pp.931-944.
Diamantopoulos, A. and Souchon, A.L., "Measuring Export Information Use: Scale Development and Validation", Proceedings of the Academy of Marketing/American Marketing Association Conference, in Harris, P. and Schuster, C. (eds.): Marketing Across Borders (July 7, 1997, Manchester, England) , pp. 313-328.
Winklhofer, H. and Diamantopoulos, A., "The Impact of Firm and Export Characteristics on the Accuracy of Export Sales Forecasts: An Empirical Study", Proceedings of the Annual Conference of the European Marketing Academy , in Arnott, D. et al (eds.): Marketing: Progress, Prospects, Perspectives, Vol. III (May 20-23, 1997, Warwick, England) , pp.1349-1369.
Cadogan, J.W., Diamantopoulos, A. and Pahud de Mortanges, C., "Developing a Measure of Export Market Orientation: Scale Construction and Cross-Cultural Validation", Proceedings of the Annual Conference of the European Marketing Academy, in Arnott, D. et al (eds.): Marketing: Progress, Prospects, Perspectives, Vol. I (May 20-23, 1997, Warwick, England) , pp.232-251.
Diamantopoulos, A. and Winklhofer, H., "Export Characteristics and their Influence on Export Sales Forecast Performance: Some Empirical Evidence", Proceedings of the Annual Conference of the Marketing Education Group, in Baker, M.J. (ed.): 2021 - A Vision for the Next 25 Years (July 9-12, 1996, Glasgow, Scotland) , CD-ROM.
Souchon, A.L. and Diamantopoulos, A., "Export Information Use and Non-Use: Some Antecedents and Effects on Export Performance", Proceedings of the Annual Conference of the Marketing Education Group, in Baker, M.J. (ed.): 2021 - A Vision for the Next 25 Years (July 9-12, 1996, Glasgow, Scotland) , CD-ROM.
Diamantopoulos, A. and Siguaw, J.A., "Determinants of Export Marketing Research Evaluation: An Exploratory Study of UK Firms", Proceedings of the Annual Conference of the Academy of Marketing Science , in Wilson, E. and Hair, J.F. (eds.): Developments in Marketing Science, Vol. XIX (May 29-June 2, 1996, Phoenix, USA) , pp.155-159.
Simintiras, A.C., Diamantopoulos, A. and Ferriday, J., "Pre-purchase Satisfaction and First-Time Buyer Behaviour: Some Preliminary Evidence", Proceedings of the Annual Conference of the European Marketing Academy, in Berács, J., Bauer, A. and Simon, J. (eds.): Marketing for an Expanding Europe, Vol. II (May 14-17, 1996, Budapest, Hungary) , pp.1029-1043.
Schlegelmilch, B.B., Diamantopoulos, A. and Du Preez, J.P., "Quantifying Differences in Product Attribute Perceptions: The Case of Washing Machines in the U.K. and Germany", in Grant, K. and Walker, I (eds), Proceedings of the Seventh Bi-Annual World Marketing Congress, (July 6-10, 1995, Melbourne, Australia) , pp.14-49 - 14-57.
Simintiras, A.S., Ferriday, J. and Diamantopoulos, A., "Pre-purchase Satisfaction as a Determinant of First-Time Buyer Behaviour: An Empirical Investigation", Proceedings of the Annual Conference of the Marketing Education Group, in Jobber, D. and Uncles, M. (eds.): Making Marketing Work (July 5-7, 1995, Bradford, England) , pp.744-754.
Mathews B.P. and Diamantopoulos, A., "Response Bias in Executive Self-Reports: How Serious is the Problem?", Proceedings of the Annual Conference of the Marketing Education Group, in Jobber, D. and Uncles, M. (eds.): Making Marketing Work (July 5-7, 1995, Bradford, England) , pp.499-507.
Diamantopoulos, A., "Evaluation of Export Marketing Research Information: Preliminary Evidence from U.K. Exporters", Proceedings of the Annual Conference of the European Marketing Academy, in in Bergadaà, M. (ed.): Marketing Today and for the 21st Century (May 16-19, 1995, Paris, France) , pp. 1553-1559.
Winklhofer, H. and Diamantopoulos, A., "The Practice of Export Sales Forecasting: A Qualitative Study", Proceedings of the Academy of International Business UK Conference, in Buckley, P.J., Mirza, H., Prescott, K. and Bartels, F. (eds): International Business: Functional Dimensions (Apr 7-8, 1995, Bradford, England) , p. 38.
Diamantopoulos, A. and Souchon, A.L., "Instrumental, Conceptual and Symbolic Use of Export Information: An Exploratory Study of UK Firms", Proceedings of the Academy of International Business UK Conference, in Buckley, P.J., Mirza, H., Prescott, K. and Bartels, F. (eds): International Business: Functional Dimensions (Apr 7-8, 1995, Bradford, England) , p. 41.
Diamantopoulos, A. and Cadogan, J.W., "Internationalizing the Market Orientation Construct: An In-Depth Interview Approach", Proceedings of the Academy of International Business UK Conference, in Buckley, P.J., Mirza, H., Prescott, K. and Bartels, F. (eds): International Business: Functional Dimensions (Apr 7-8, 1995, Bradford, England) , p. 39.
Diamantopoulos, A., Siguaw, J.A. and Horncastle, S., "Assessment and Utilization of Marketing Research: A Replication and Extension to an Export Context", Proceedings of the Winter Educators' Conference of the American Marketing Association , in Stewart, D.W. and Vilcassim, N.J. (eds): Marketing Theory and Applications, Vol. 6 (Feb 11-14, 1995, San Diego, USA) , pp. 490-491.
Diamantopoulos, A. and Siguaw, J. A., "Examining the Market Orientation and Customer Orientation Measures: Evidence of Discriminant Validity", Proceedings of the Annual Meeting of the Southern Marketing Association, in Engelland, B.T. and Busch, A.J. (eds.): Marketing: Advances in Theory and Thought (Nov 2-5, 1994, New Orleans, USA) , pp.164-167.
Diamantopoulos, A. and Horncastle, S., "Use of Export Marketing Research by Industrial Firms: An Application of Deshpande and Zaltman's Model", Proceedings of the Tenth Annual IMP Conference, in Industrial Marketing and Purchasing: Meeting the Challenges of New Frontiers (Sept 29-Oct 1, 1994, Groningen, The Netherlands) , pp. 313-336.
Diamantopoulos, A., Bohlen, G.M. and Schlegelmilch, B.B., "Predicting Green Purchasing Decisions from Measures of Environmental Consciousness: A Two Sample Comparison", Proceedings of the Annual Conference of the Marketing Education Group , in Bell et al (eds): Marketing: Unity in Diversity (July 4-6, 1994, Coleraine, Northern Ireland) , pp. 252-261.
Souchon, A. L. and Diamantopoulos, A., "Export Marketing Information Use: A Review of the Literature and a Conceptual Framework", Proceedings of the Annual Conference of the Marketing Education Group, in Bell et al (eds): Marketing: Unity in Diversity (July 4-6, 1994, Coleraine, Northern Ireland) , pp. 854-863.
Diamantopoulos, A., "Modelling the Publication Performance of Marketing Academics: A Structural Equations Approach", Proceedings of the Annual Conference of the Marketing Education Group, in Bell et al (eds): Marketing: Unity in Diversity (July 4-6, 1994, Coleraine, Northern Ireland) , pp. 242-251. [Marketing Teaching Award].
Cadogan, J. W. and Diamantopoulos, A., "Narver & Slater, Kohli & Jaworski and the Market Orientation Construct: Integration and Internationalisation", Proceedings of the Annual Conference of the Marketing Education Group, in Bell et al (eds): Marketing: Unity in Diversity (July 4-6, 1994, Coleraine, Northern Ireland) , pp. 144-153.
Winklhofer, H., Witt, S. F. and Diamantopoulos, A. and Gammon, S., "Forecasting Implementation and Practice: A Review of the Empirical Literature and a Framework for Further Research", Proceedings of the Annual Conference of the European Marketing Academy, in Bloemer, J., Lemnick, J. and Kasper, H. (eds.): Marketing: Its Dynamics and Challenges, Vol. 1 (May 17-20, 1994, Maastricht, Holland) , pp. 1155-1180.
Diamantopoulos, A. and Winklhofer, H., "Differences in Export Characteristics Among Users of Export Marketing Research: A Comparison of Finnish and UK Firms", Proceedings of the Academy of International Business UK Conference, in Yamin, M., Burton, F. and Cross, A. R. (eds): The Changing European Environment, Vol. 1 (Mar 25-26, 1994, Manchester, England) , pp. 153-170.
Schlegelmilch, B.B., Diamantopoulos, A. and Bohlen, G.M., "The Value of Socio Demographic Characteristics for Predicting Environmental Consciousness", Proceedings of the Winter Educators' Conference of the American Marketing Association, in Park, C. W. and Smith, D. C. (eds): Marketing Theory and Applications, Vol. 5 (Feb 19-22, 1994, St. Petersburg, USA) , pp. 348-349.
Bohlen, G.M., Schlegelmilch, B.B. and Diamantopoulos, A., "Measuring Ecological Concern: A Multi Construct Perspective", Proceedings of the Annual Conference of the Marketing Education Group, in Saunders, J. (ed): Emerging Issues in Marketing (July 7-9, 1993, Loughborough, England) , pp. 58-70; Best Doctoral Paper Prize.
Love, A., Diamantopoulos, A. and Schlegelmilch, B.B., "Responding to Different Charity Appeals: An Investigation of Donor Characteristics on the Level of Donations", Proceedings of the Annual Conference of the Marketing Education Group, in Saunders, J. (ed): Emerging Issues in Marketing (July 7-9, 1993, Loughborough, England) , pp. 602-613.
Diamantopoulos, A. and Schlegelmilch, B.B., "Export Manpower Characteristics and Export Success: Empirical Evidence from Europe and the US", (CIMaR), in Mullen, M. R. and S. T. Cavusgil (eds): First Symposium of the Consortium for International Marketing Research (June 1-3, 1993, East Lansing, USA) , pp. 114-144.
Diamantopoulos, A., Bohlen, G.M. and Schlegelmilch, B.B., "Determinants of the Environmental Image of an Industrial Service: An Empirical Analysis of Consumer Perceptions", Proceedings of the Annual Conference of the Academy of Marketing Science, in Levy, M. and Druwal, D. (eds): Developments in Marketing Science, Vol. XVI (May 26-29, 1993, Miami Beach, USA) , pp. 393-400.
Schlegelmilch, B.B. and Diamantopoulos, A., "Gender Differences in Marketing Academia: Evidence from a UK National Survey", Proceedings of the Conference of the Academy of Marketing Science , in Levy, M. and Druwal, D. (eds): Developments in Marketing Science, Vol. XVI (May 26-29, 1993, Miami Beach, USA) , pp. 508-515.
Dembkowski, S., Diamantopoulos, A. and Schlegelmilch, B.B., "Measuring the Research Performance of Marketing Academics: Issues, Methods and Future Research Directions", Proceedings of the Annual Conference of the European Marketing Academy, in Marketing for the New Europe: Dealing with Complexity, Vol. 2 (May 25-28, 1993, Barcelona, Spain) , pp. 1323-1354.
Simintiras, A.S., Schlegelmilch, B.B. and Diamantopoulos, A., "Greening the Marketing Mix: A Review of the Literature and an Agenda for Future Research", Proceedings of the Annual Conference of the European Marketing Academy, in Chias, J. and Sureda, J. (eds): Marketing for the New Europe: Dealing with Complexity, Vol. 2 (May 25-28, 1993, Barcelona, Spain) , pp. 1355-1382.
Diamantopoulos, A., Schlegelmilch, B.B. and Love, A., "Giving to Charity: Determinants of Cash Donations Through Prompted Giving", Proceedings of the Winter Educators' Conference of the American Marketing Association, in Varadarajan, R. and Jaworski, B. (eds): Marketing Theory and Applications, Vol. 4 (Feb 20-23, 1993, Newport Beach, USA) , pp. 133-142.
Schlegelmilch, B.B., Diamantopoulos, A. and Bohlen, G.M., "Environmental Issues in the Freight Transport Industry: A Qualitative Analysis of Stakeholders' Perceptions", Proceedings of the Annual Conference of the Marketing Education Group, in Whitelock, J. et al (eds): Marketing in the New Europe and Beyond (July 6-8, 1992, Salford, England) , pp. 619-632.
Reynolds, N., Diamantopoulos, A. and Schlegelmilch, B.B., "Pretesting in Questionnaire Design: A Review of the Literature and Suggestions for Further Research", Proceedings of the Annual Conference of the Marketing Education Group, in Whitelock, J. et al (eds): Marketing in the New Europe and Beyond (July 6-8, 1992, Salford, England) , pp. 277-289; Best Marketing Research Paper Prize.
Diamantopoulos, A., Schlegelmilch, B.B. and Tse, K.Y., "Export Promotion and Assistance: A Review of Key Issues and Research", Proceedings of the Annual Conference of the European Marketing Academy, in Grunert, K. G. and Fuglede, D. (eds): Marketing For Europe Marketing For the Future, Vol. 1 (May 27-29, 1992, Aarhus, Denmark) , pp. 293-312.
Schlegelmilch, B.B., Diamantopoulos, A. and Du Preez, J.P., "Consumer Preferences as Barriers to Standardising Marketing Programmes in the Single European Market: The Role of Country of Origin and Ecological Product Attributes", Proceedings of the Annual Conference of the Academy of Marketing Science, in Crittenden, V. L. (ed): Developments in Marketing Science, Vol. XV (Apr 21-26, 1992, San Diego, USA) , pp. 189-194.
Schlegelmilch, B.B., Diamantopoulos, A. and Love, A., "Determinants of Charity Giving: An Interdisciplinary Review of the Literature and Suggestions for Future Research", Proceedings of the Winter Educators' Conference of the American Marketing Association, in Allen, C. T. et al (eds): Marketing Theory and Applications, Vol. 3 (Feb 15-18, 1992, San Antonio, USA) , pp. 507-516.
Diamantopoulos, A., Neate Stidson, S. and Schlegelmilch, B.B., "Who We Are and What We Do: A Profile of Marketing Academics at U.K. Universities", Proceedings of the Annual Conference of the Marketing Education Group , in Piercy, N. et al (eds): Preparing Marketing for the New Millennium, Vol. 2 (July 8-11, 1991, Cardiff, Wales) , pp. 313-339; Second Prize for Best Competitive Paper.
Diamantopoulos, A., Schlegelmilch, B.B., Allpress, C. and Tse, K.Y., "Export Marketing Research: A Comparative Analysis of Finnish and British Firms", , in King, R. L. (ed): Developments in Marketing Science, Vol. XIV (May 29-June 1, 1991, Fort Lauderdale, USA) , pp. 112-118.
Mathews, B.P. and Diamantopoulos, A., "Monitoring of Forecasts: An Alternative Perspective", Proceedings of the Annual Conference of the Academy of Marketing Science, in King, R. L. (ed): Developments in Marketing Science, Vol. XIV (May 29-June 1, 1991, Fort Lauderdale, USA) , pp. 356-360.
Diamantopoulos, A., O'Donohoe, S. and Peterson, N., "Marketing Priorities and Practice within the Accounting Profession: Does Formalisation Make a Difference?", Proceedings of the Annual Conference of the European Marketing Academy, in Bradley, F. (ed): Marketing Thought Around the World, Vol. 4 (May 21-23, 1991, Dublin, Ireland) , pp. 1394-1411.
Schlegelmilch, B.B., Diamantopoulos, A. and Tse, K.Y., "Commissioned versus In House versus No Export Marketing Research: A Comparison Among British Exporters", Proceedings of the Annual Conference of the European Marketing Academy, in Bradley, F. (ed): Marketing Thought Around the World, Vol. 3 (May 21-23, 1991, Dublin, Ireland) , pp. 928-947.
Diamantopoulos, A. and Hart, S., "Market Orientation and Company Performance: Preliminary Evidence from UK Manufacturing Industry", Proceedings of the Winter Educators' Conference of the American Marketing Association, in Mackenzie, S. and Childers, T. (eds): Marketing Theory and Applications, Vol. 2 (Feb 23-26, 1991, Orlando, USA) , pp. 187-188.
Diamantopoulos, A., Schlegelmilch, B.B. and Webb, L., "Influences Bearing Upon Industrial Mail Response Rates: A Factor Comparative Investigation of Researchers' and Respondents' Opinions", Proceedings of the International Marketing and Purchasing Conference, in Fiocca, R. and Snehota, I. (eds): Research Developments in International Marketing and Purchasing, Vol. 2 (Sept 24-25, 1990, Milan, Italy) , pp. 443-473.
Diamantopoulos, A. and Hart, S., "Marketing Research Activity and Competitive Success: An Empirical Analysis", Proceedings of the Annual Conference of the Marketing Education Group, in Pendlebury, A. and Watkins, T. (eds): Recent Developments in Marketing, Vol. 2 (July 16-19, 1990, Oxford, England) , pp. 559-588.
Diamantopoulos, A. and Schlegelmilch, B.B., "Prenotification and Mail Survey Response Rates: A Quantitative Integration of the Literature", Proceedings of the Annual Conference of the Marketing Education Group, in Pendlebury, A. and Watkins, T. (eds): Recent Developments in Marketing, Vol. 3 (July 16-19, 1990, Oxford, England) , pp. 1240-1260.
Schlegelmilch, B.B., Diamantopoulos, A. and MacDonald, T., "1992 and the Scottish Whisky Industry: A Survey of Company Expectations and Planned Responses", Proceedings of the Annual Conference of the Marketing Education Group, in Pendlebury, A. and Watkins, T. (eds): Recent Developments in Marketing, Vol. 3 (July 16-19, 1990, Oxford, England) , pp. 1197-1217.
Mathews, B.P. and Diamantopoulos, A., "The Relative Performance of Judgementally Revised versus Non Revised Forecasts: Some Empirical Evidence", Proceedings of the Annual Conference of the Marketing Education Group, in Pendlebury, A. and Watkins, T. (eds): Recent Developments in Marketing, Vol. 2 (July 16-19, 1990, Oxford, England) , pp. 861-873.
Diamantopoulos, A. and Mathews, B.P., "Specification of Pricing Objectives in an Oligopoly Firm: Some Evidence on the Maximisation Satisficing Controversy", Proceedings of the Annual Conference of the European Marketing Academy, in Mühlbacher, H. and Jochum, C. (eds): Advanced Research in Marketing, Vol. 2 (May 22-25, 1990, Innsbruck, Austria) , pp. 1239-1262.
O'Donohoe, S., Diamantopoulos, A. and Lane. J., "Marketing by Accountants Principles and Practice: A Review of the Literature", Proceedings of the Annual Conference of the European Marketing Academy , in Mühlbacher, H. and Jochum, C. (eds): Advanced Research in Marketing, Vol. 2 (May 22-25, 1990, Innsbruck, Austria) , pp. 1597-1616.
Diamantopoulos, A., Schlegelmilch, B.B. and Allpress, C., "Export Marketing Research: An Empirical Investigation of Users and Non Users", Proceedings of the Annual Conference of the European Marketing Academy, in Mühlbacher, H. and Jochum, C. (eds): Advanced Research in Marketing, Vol. 1 (May 22-25, 1990, Innsbruck, Austria) , pp. 427-446.
Mathews, B.P. and Diamantopoulos, A., "An Analytical Study of the Frequency and Determinants of Forecast Selection for Judgemental Revision", Proceedings of the Annual Conference of the Academy of Marketing Science, in Dunlap, B. J. (ed): Developments in Marketing Science, Vol. XIII (Apr 25-28, 1990, New Orleans, USA) , pp. 385-389.
Diamantopoulos, A. and Mathews, B.P., "A Model for Product Performance Analysis", Proceedings of the Annual Conference of the Marketing Education Group, in Moutinho, L., Brownlie, D. and Livingstone, J. (eds): Marketing Audit of the 80's, Vol. 1 (July 11-14, 1989, Glasgow, Scotland) , pp. 382-403.
Mathews, B.P. and Diamantopoulos, A., "On the Trail of Forecast Accuracy: What do the Measures Mean", Proceedings of the Annual Conference of the Marketing Education Group, in Moutinho, L., Brownlie, D. and Livingstone, J. (eds): Marketing Audit of the 80's, Vol. 1 (July 11-14, 1989, Glasgow, Scotland) , pp. 70-82.
Schlegelmilch, B.B., Diamantopoulos, A. and Petersen, M., "The China Syndrome: An Empirical Investigation of Danish Companies' Experiences in the People's Republic of China", Proceedings of the International Marketing and Purchasing Conference , in Turnbull, P. W. and Paliwoda, S. J. (eds): Research Developments in International Marketing, Vol. 1 (Sept 7-9, 1988, Manchester, England) , pp. 486-510.
Diamantopoulos, A., O'Donohoe, S. and Lane, J., "A Path Model of the Advertising Management Process Among Accountants", Proceedings of the Annual Conference of the Marketing Education Group, in Robinson, T. and Clarke Hill, C. (eds): Marketing: Past, Present and Future, Vol. 2 (July 18-21, 1988, Huddersfield, England) , pp. 515-536.
Mathews, B.P. and Diamantopoulos, A., "A Multiperiod Analysis of Influences Affecting the Process and Outcomes of Subjective Revision", Proceedings of the Annual Conference of the Marketing Education Group, in Robinson, T. and Clarke Hill, C. (eds): Marketing: Past, Present and Future, Vol. 1 (July 18-21, 1988, Huddersfield, England) , pp. 453-473.
Diamantopoulos, A., O'Donohoe, S. and Lane, J., "Differences in Advertising Practices of Accountancy Firms: An Empirical Analysis", Proceedings of the Annual Conference of the European Marketing Academy , in Blois, K. and Parkinson, S. (eds): Innovative Marketing: A European Perspective (Apr 6-8, 1988, Bradford, England) , pp. 166-180.
Mathews, B.P. and Diamantopoulos, A., "An Examination of the Efficiency of Selection of Forecasts for Revision", Proceedings of the Annual Conference of the European Marketing Academy, in Blois, K. and Parkinson, S. (eds): Innovative Marketing A European Perspective (Apr 6-8, 1988, Bradford, England) , pp. 460-471.
Diamantopoulos, A., O'Donohoe, S. and Lane, J., "Advertising Practices in the Accounting Profession: An Empirical Study", Proceedings of the Annual Conference of the Marketing Education Group, in Wensley, R. (ed): Reviewing Effective Research and Good Practice in Marketing (July 7-10, 1987, Warwick, England) , pp. 73-87.
Diamantopoulos, A., Tynan, C. and Hughes, R., "Customer Satisfaction in the Luxury Car Market: An Empirical Study", Proceedings of the Annual Conference of the European Marketing Academy, in Leeflang, P. and Rice, M. (eds): Contemporary Research in Marketing (June 1-30, 1987, Toronto, Canada) , pp. WC1-WC19.
Schlegelmilch, B.B. and Diamantopoulos, A., "Innovativeness and Export Performance: An Empirical Analysis", Proceedings of the Annual Conference of the European Marketing Academy, in Leeflang, P. and Rice, M. (eds): Contemporary Research in Marketing (June 1-3, 1987, Toronto, Canada) , pp. K1-K21.
Diamantopoulos, A. and Mathews, B.P., "The Influence of the Environment on the Subjective Revision of Short Run Sales Forecasts", Proceedings of the Annual Conference of the Marketing Education Group, in Cowell, D. and Collis, J. (eds): Managing Marketing (June 21-24, 1986, Plymouth, England) , pp. 504-518.
Diamantopoulos, A. and Mathews, B.P., "Factors Influencing the Nature and Effectiveness of Subjective Revision of Objective Sales Forecasts: An Empirical Analysis", Proceedings of the Annual Conference of the European Marketing Academy, in Möller, K. and Paltchik, M. (eds): Contemporary Research in Marketing, Vol. 2 (June 3-6, 1986, Helsinki, Finland) , pp. 913-927.
Kay, N.M. and Diamantopoulos, A., "Uncertainty and Synergy: Towards a Formal Theory of Corporate Strategy", Proceedings of the Annual Conference of the European Marketing Academy, in Möller, K. and Paltchik, M. (eds): Contemporary Research in Marketing, Vol. 1 (June 3-6, 1986, Helsinki, Finland) , pp. 101-121.
Diamantopoulos, A. and Inglis, K., "High vs Low Involvement Exporters in the Scottish Food and Drink Industry: An Empirical Study", Proceedings of the Annual Conference of the European Marketing Academy, in Möller, K. and Paltchik, M. (eds): Contemporary Research in Marketing, Vol. 1 (June 3-6, 1986, Helsinki, Finland) , pp. 269-285.
Mathews, B.P. and Diamantopoulos, "The Measurement of Forecast Revision and Forecast Improvement: A Methodological Analysis", Proceedings of the Annual Conference of the Industrial Marketing Research Association, in Industry Year: The Contribution of Marketing Research (May 14-16, 1986, Cheltenham Spa, England) , p. 19.
Mathews, B.P. and Diamantopoulos, A., "Manipulation of Sales Forecasts: An Empirical Analysis", Proceedings of the Second World Marketing Congress, in Shaw S., Sparks L. and Kaynak, E. (eds): Marketing in the 1990s and Beyond, Vol. 2 (Aug 28-31, 1985, Stirling, Scotland) , pp. 663-672.
Diamantopoulos, A., "Vertical Quasi Integration Revisited: Power Considerations", Proceedings of the Second World Marketing Congress, in Shaw S., Sparks, L. and Kaynak E. (eds): Marketing in the 1990s and Beyond, Vol. 1 (Aug 28-31, 1985, Stirling, Scotland) , pp. 755-773.
Diamantopoulos, A., Schlegelmilch, B.B. and Du Preez, J.P., "Comparing Consumer Preferences in Two European Countries: A Partially Individualised Conjoint Analysis", Proceedings of the Annual Conference of the Academy of Marketing Science, in Wilson, E.J. and Black, W.C. (eds.): Developments in Marketing Science, Vol. XVII (Jan 4-1994, 6, Nashville, USA) , p. 92.
Siguaw, J.A. and Diamantopoulos, A., "The Market Orientation Measure: A Reexamination of Narver and Slater's Scale", Proceedings of the Winter Educators' Conference of the American Marketing Association, in Park, C. W. and Smith, D. C (eds): Marketing Theory and Applications, Vol. 5 (Feb 19-22, , St. Petersburg, Florida) , pp. 150-151.

Conference Papers

Sichtmann, C., Davvetas, V. and Diamantopoulos, A., "The Relational Value of a Brand's Perceived Globalness and Localness", presented at the 26th Annual Conference of the Consortium for International Marketing Research (June 20-23, 2017, Florence, Italy).
Kolbl, Z., Arslanagic-Kalajdzic, M. and Diamantopoulos, A., "Stereotyping Domestic and Foreign Brands: Navigating Brand Preference Through Warmth and Competence", presented at the 26th Annual Conference of the Consortium for International Marketing Research (June 20-23, 2017, Florence, Italy).
Sichtmann, C., Davvetas, V. and Diamantopoulos, A., "Attention Asymmetry: How Judgements of Warmth and Competence Direct Attention to a Product's Country of Origin", presented at the La Londe Conference (May 30-June 2, 2017, La Londe-les-Maures, France).
Sichtmann, C., Davvetas, V. and Diamantopoulos, A., "The Relational Value of a Brand's Perceived Globalness and Localness", presented at the Fifth French-Austrian-German Workshop on Consumer Behavior (Mar 29-31, 2017, Vienna, Austria).
Palcu, J., Florack, A., Diamantopoulos, A. and Halkias, G., "Attention to Country of Origin Information", presented at the Association for Consumer Research Conference (Oct 27-30, 2016, Berlin, Germany).
Arslanagic-Kalajdzic, M., Zabkar, V., Diamantopoulos, A. and Florack, A., "Brothers in Blood, Yet Strangers in Response to Global Brands: A Four-Country Study of the Role of Consumer Personality", presented at the 3rd AIB-CEE Chapter Conference (Sept 29-October 1, 2016, Prague, Czech Republic).
Sichtmann, C. and Diamantopoulos, A., "Perceived Brand Local Connectedness vs. Perceived Brand Globalness as Drivers of Consumer-Brand Identification and Purchase Intentions", presented at the Global Marketing Conference (July 21-24, 2016, Hong Kong, China).
Arslanagic-Kalajdzic, M. and Zabkar, V., "Partnership in the Forefront: Advertising Agencies' Roles and Business Clients' Loyalty", presented at the 16th International Conference on Research in Advertising (ICORIA) (June 30-July 2, 2016, Ljubljana, Slovenia).
Diamantopoulos, A., Arslanagic-Kalajdzic, M. and Davvetas, V., "Is Brand Globalness in the Eye of the Beholder? Revisiting the Interplay between Perceived Brand Globalness and Consumer Characteristics on Brand Responses", presented at the Annual Meeting of the Academy of International Business Proceedings (June 27-30, 2016, New Orleans, USA).
Diamantopoulos, A., "How Not to Generate an Interesting Research Question (in COO but not only ...)", presented at the Special Session on How to Generate an Interesting Research Question, Annual Meeting of the Academy of International Business (June 27-30, 2016, New Orleans, USA).
Arslanagic-Kalajdzic, M. and Zabkar, V., "Advertising Accountability: The Role of Campaign Metrics", presented at the 14th International Conference on Research in Advertising (ICORIA) (July 2-4, 2015, London, UK).
Davvetas, V., Sichtmann, C. and Diamantopoulos A., "Can Global Brands Charge Price Premiums? Investigating the Effects of Perceived Brand Globalness on Consumers' Reservation Prices", presented at the Consortium in International Marketing Research Annual Meeting (May 13-15, 2015, Vienna, Austria).
Diamantopoulos, A., Florack, A. and Serfas, B., "The Stereotype Content Model (SCM) in Country-of-Origin Research: Measurement Issues", presented at the Special Session on Contemporary Developments in Global Marketing Research, American Marketing Association Winter Educators’ Conference (Feb 13-15, 2015, San Antonio, USA).
Arslanagic-Kalajdzic, M. and Zabkar, V., "What a Provider’s Marketing Accountability Has to Do With Customer Perceived Value in Business Relationships: A Dyadic Perspective", presented at the Proceedings of the American Marketing Association Winter Educators' Conference (Feb 13-15, 2015, San Antonio, USA).
Diamantopoulos, A., Florack, A. and Serfas, B., "The Stereotype Content Model Applied to Country of Origin Stereotypes: Construct Validity and Prediction of Purchase Intentions", presented at the Association for Consumer Research Conference (Oct 2-3, 2014, Baltimore, USA).
Zabkar, V. and Arslanagic-Kalajdzic, M., "Long-Term Strategic Orientation in Marketing-Driven Organizations: The Role of Marketing Analytics", presented at the 2014 Global Marketing Conference at Singapore (July 15-18, 2014, Singapore).
Diamantopoulos, A., Riefler, P. and Frigo, P., "Country-of-Origin Effects for Service Providers", presented at the AMA SERVSIG Conference (June 13-15, 2014, Thessaloniki, Greece).
Riefler, P. and Zwinger, J., "Present your brand's authentic side. Consumers will dig deeper into their pockets", presented at the 43rd European Marketing Academy Conference (June 3-6, 2014, Valencia, Spain).
Loehndorf, B. and Diamantopoulos, A. , "How (In)Authentic Brand-Congruent Behavior of Frontline Employees Affects Customer-Brand Relationships", presented at the Brands and Brand Relationships Conference (May 19-21, 2014, Boston, USA).
Riefler, P. and Zwinger, J., "Present your Brand's Authentic Side. Consumers Will Dig Deeper Into Their Pockets ", presented at the French-Austrian-German Workshop on Consumer Behavior (Apr 24-25, 2014, Paris, France).
Herz, M., Diamantopoulos, A. and Wahl. A., "I Don't Know That I Care: Consumers' Country-of-Origin Cue Usage Denial and Effect Automaticity", presented at the Special Session on Developments and Opportunities in Global Marketing Research, American Marketing Association Winter Educators’ Conference (Feb 21-23, 2014, Orlando, USA).
Herz, M. and Riefler, P., "Making Memories Manageable", presented at the 4th EMAC Regional Conference (Sept 26-27, 2013, St.Petersburg, Russia).
Davvetas, V. and Athanassopoulos, A., "An Empirical Investigation of Delinquent Mortgage Loan Repayment Behavior: Borrower, Loan and Modification Characteristics as Key Redefault Drivers", presented at the 3rd International Conference of the Financial Engineering and Banking Society (FEBS) (June 6-09, 2013, Paris, France).
Riefler, P. and Grinstein, A., "Local or Global Warming? Cosmopolitan Orientation and Environmental Behavior", presented at the 42nd European Marketing Academy Conference, Winner of the Susan Douglas Best Paper Award. (June 4-7, 2013, Istanbul, Turkey).
Davvetas, V. and Diamantopoulos, A., "Consumer Regret in Global versus Local Brand Purchase Decisions", presented at the EMAC 20th Doctoral Colloquium (June 1-04, 2013, Istanbul, Turkey).
Diamantopoulos, A. and Riefler, P., "Consumer Cosmopolitanism: Using the C-COSMO Scale to Predict Product Ownership", presented at the Special Session on Emerging Issues in Global Marketing, AMA Winter Marketing Educators' Conference (Feb 15-17, 2013, Las Vegas).
Riefler, P., "Trying to be Global and Authentic: A Promising Strategy?", presented at the 2nd Brand Camp (Jan 27-29, 2013, Obergurgl).
Bilstein, N., Hogreve, J., Fahr, R. and Sichtmann, C., "Paying for a Higher Workload?", presented at the Economic Business Review Conference, Ljubljana (Nov 29-30, 2012, Ljubljana, Slovenia).
Davvetas, G., Lolos, D. and Davvetas, V. , "Identifying Systemic Factors in the Strategic Process Leading to Ineffective Absorbance of EU Structural Funds from Greek Local Government Organizations", presented at the 8th Hellenic Society for Systemic Studies (HSSS) National & International Conference - Systems Approach to Strategic Management (July 5-7, 2012, Thessaloniki, Greece).
Davvetas, V. and Zouni, G. and Kouremenos, A., "To stay or not to stay: Travel, demographic and behaviour characteristics as stay determinants at a destination", presented at the 2nd Advances in Hospitality and Tourism Marketing and Management Conference (AHTMMC) (May 31-June 06, 2012, Corfu, Greece).
Bilstein, N., Hogreve, J., Fahr, R. and Sichtmann, C., "Paying for a Higher Workload? An Experimental Investigation of the Relationship between Customer's Co-Production and Willingness to Pay", presented at the EMAC, Lissabon (May 22-25, 2012, Lisbon, Portugal).
Herz, M. and Diamantopoulos, A., "How Country Stereotype Impact Behavioral Intentions: The Mediating Influence of Cognitive and Affective Brand Evaluations", presented at the European Marketing Academy Annual Conference: Special Session on Current Research Issues (May 22-25, 2012, Lisbon, Protugal).
Moriuchi, E., Diamantopoulos, A. and Jackson P., "Bicultural Consumption Behavior: An Experimental Study on Shin Japanese-American Perceptions and Buying Intentions towards Hedonic and Utilitarian Products", presented at the Special Session on Global Marketing, American Marketing Association Winter Educators' Conference (Feb 17-19, 2012, St. Petersburg, USA).
Sichtmann, C. , "Extending Service Brands - Does the Extension Category Matter?", presented at the AMA Winter Marketing Educator's Conference, Austin (Feb 17-19, 2012, St. Petersburg, Florida, USA).
Diamantopoulos, A. and Oberecker, E. , "Consumer Sentiments towards Foreign Countries as Predictors of Behavioral Intentions", presented at the European Marketing Academy Annual Conference, Special Session on Research on Global Marketing: Current Developments and Directions (May 24-27, 2011, Ljubljana, Slovenia).
Riefler, P. and Diamantopoulos, A. , "Globalization Attitude, Global Consumption Orientation and Global Brand Perceptions: An Empirical Study", presented at the 1st EMAC Regional Conference (Sept 24-25, 2010, Budapest, Hungary).
Diamantopoulos, A. and Riefler, P. , "Using Formative Measures in Theoretical Models: A Cautionary Tale", presented at the Fourth German-French-Austrian Conference on Quantitative Marketing (Sept 16-18, 2010, Vienna, Austria).
Löhndorf, B., Herz, M. and Diamantopoulos, A., "The Impact of Perceived Brand Localness and Brand Globalness of Consumers' Brand Equity Perceptions and Purchase Intentions", presented at the Fourth German-French-Austrian Conference on Quantitative Marketing (Sept 16-18, 2010, Vienna, Austria).
Schwaha, S., Sichtmann, C. and Diamantopoulos, A. , "Forecasting Willingness-to-Pay with Direct Price Elicitation - Can Consumer Characteristics Explain Variations in Accuracy?", presented at the Fourth German-French-Austrian Conference on Quantitative Marketing (Sept 16-18, 2010, Vienna, Austria).
Riefler, P., "Globalization attitude, global consumption orientation and global brand preferences", presented at the Global Brand Management Conference (June 20-22, 2010, Istanbul) best paper award.
Temme, D. and Diamantopoulos, A., "Formatively Measured Constructs Taking Endogenous Positions in Structural Equations: Issues and Recommendations", presented at the INFORMS Marketing Science Conference (June 16-19, 2010, Cologne, Germany).
Riefler, P. and Diamantopoulos, A., "Evaluations, attitudes, and purchase intentions of global brands with domestic or foreign origins: The impact of globalization attitude and global consumption orientation", presented at the Consortium of International Marketing Research (CIMar) Conference (May 26-28, 2010, Oslo, Norway).
Herz, M., Diamantopoulos, A. and Wastian, U., "COO and Dual Coding Theory: Theoretical Insights and Exploratory Results", presented at the Special Session on Global Marketing, AMA Winter Marketing Educators' Conference (Feb 19-22, 2010, New Orleans, LA).
Herz, M. and Diamantopoulos, A., "The Impact of Country-of-Origin on Emotional Brand Image Perception and Rational Purchase Intention", presented at the 3. Internationaler Markentag (Sept 24-25, 2009, Vienna, Austria).
Diamantopoulos, A. and Roth, K.P., "Country Image, Country Personality and Country Affect: Differences Between Home, Animosity and Affinity Countries", presented at the American Marketing Association Winter Educators' Conference (Feb 20-23, 2009, Tampa, USA).
Diamantopoulos, A., Schlegelmilch, B.B. and Pilihawadana, D. , "Country-of-Origin: A Construct Past its Sell-by Date?", presented at the Special Session on Global Marketing, American Marketing Association Winter Educators' Conference (Feb 20-23, 2009, Tampa, USA).
Fuchs, C. and Diamantopoulos, A., "Insights into the Nature of Global and Local Brands - the Role of Perceived Brand Localness and Globalness", presented at the Special Session on International-Multinational Marketing, Academy of Marketing Science Annual Conference (May 28-31, 2008, Vancouver, Canada).
Diamantopoulos, A., Balabanis, G., and Hennebichler, P., "Do Consumers know the Origins of their Brands? Further Evidence on Brand Origin Recognition Accuracy", presented at the Special Session on Global Marketing, American Marketing Association Winter Educators' Conference (Feb 16-19, 2007, San Diego, USA).
Roth, K.P. and Diamantopoulos, A., "The Country Image Construct: Literature Review and Future Research Needs", presented at the Annual Meeting of the Consortium for International Marketing Research (CIMaR), Winner of the Best Paper Award (May 26-30, 2006, Istanbul, Turkey).
Riefler, P. and Diamantopoulos, A., "Consumer Animosity: A Literature Overview and a Reconsideration of its Measurement", presented at the 3rd Workshop on International Strategy and Cross-Cultural Management (Sept 29-30, 2005, Vienna, Austria).
Diamantopoulos, A., "One More Time: How Should we Measure Export Performance?", presented at the Special Session on International Marketing, Annual Conference of the European Marketing Academy (May 17-21, 2004, Murcia, Spain).
Winklhofer, H. and Diamantopoulos, A., "Forecasting Export Sales: A Comparison of Practices of UK Firms", presented at the Annual Meeting of the Academy of International Business (Nov 17-20, 2000, Phoenix, USA).
Salzberger, T., Holzmüller, H.H., Souchon, A.L., Diamantopoulos, A., Axinn, C.N. and Durden, G.R., "Selected Company Characteristics and Environmental Turbulence as Antecedents to Export Information Use: An Exploratory Five-Country Study", presented at the Annual Meeting of the Academy of International Business (Nov 17-20, 2000, Phoenix, USA).
Kakkos, N. and Diamantopoulos, A., "Understanding and Measuring Export Performance: An Operational Framework", presented at the Annual Meeting of the Academy of International Business (Nov 17-20, 2000, Phoenix, USA).
Diamantopoulos, A., "Export Performance Measurement: Where We Are and Where We Are Going", presented at the Special Session on Export Strategy-Performance Relationships Annual Meeting of the Academy of International Business (Nov 17-20, 2000, Phoenix, USA).
Diamantopoulos, A., "Assessing Cross-Cultural Equivalence with Formative Measures", presented at the Special Panel on Cross-National Equivalence, Academy of Marketing Science Multicultural Marketing Conference (Sept 17-20, 2000, Hong Kong).
Diamantopoulos, A., "Assessing Cross-Cultural Equivalence with Formative Measures", presented at the Special Panel on Cross-National Equivalence, Academy of Marketing Science Multicultural Marketing Conference (Sept 17-20, 2000, Hong Kong).
Winklhofer, H. and Diamantopoulos, A., "Comparing Export Sales Forecasting Practices: Evidence from UK Exporters", presented at the 20th International Symposium on Forecasting (June 21-24, 2000, Lisbon, Portugal).
Diamantopoulos, A., Souchon, A.L., Durden, G.R., Axinn, C., Holzmüller, H.H. and Simmet-Blombert, H., "Mapping Export Information Use: A Five Nation Study", presented at the Annual Meeting of the Academy of International Business (Nov 20-23, 1999, Charleston, USA).
Grime, I., Diamantopoulos, A. and Smith, I.G., "The Impact of Product Extensions on Brand Personality", presented at the Annual Conference of the British Academy of Management (Sept 1-3, 1999, Manchester, England).
Diamantopoulos, A., "Structural Equation Modelling in a Cross-National Setting", presented at the Special Session on Equivalence in Cross-National Marketing Research, World Marketing Congress (June 23-26, 1999, Malta).
Diamantopoulos, A. and Winklhofer, H., "Formative Measures in Cross-National Research: Procedures for Assessing Measurement Equivalence", presented at the INFORMS Marketing Science Conference (May 20-23, 1999, Syracuse, USA).
Grime, I., Smith, G. and Diamantopoulos, A, "Brand Personality: A Contemporary Review and Research Agenda", presented at the Annual Conference of the British Academy of Management (Sept 14-16, 1998, Nottingham, England).
Winklhofer, H. and Diamantopoulos, A., "Managerial Evaluations of Scale Forecasting Effectiveness: A MIMIC Modelling Approach", presented at the Annual Conference of the British Academy of Management (Sept 14-16, 1998, Nottingham, England).
Diamantopoulos, A. and Mathews, B.P., "Modelling the Forecast Revision Process: A Path Analysis", presented at the Eighth International Symposium on Forecasting (June 12-15, 1998, Amsterdam, The Netherlands) p.139 (abs).
Schlegelmilch, B.B. and Diamantopoulos, A., "Methodological Issues in Product-Country Image Research", presented at the Special Session on Research on Product and Country Images, Annual Conference of the Academy of Marketing Science (May 27-30, 1998, Norfolk, USA).
Diamantopoulos, A. and Mathews, B.P., "Perceived Demand Curves of an Oligopoly Firm: An Empirical Investigation", presented at the Annual Conference of the European Marketing Academy (Apr 6-8, 1998, Bradford, England).
Diamantopoulos, A., Cadogan, J.W. and Souchon, A.-L., "Alternative Typologies of Export Performance Measures: A Comparison of Measurement Models", presented at the Special Session on Export Performance Research, American Marketing Association Winter Educators' Conference (Feb 21-24, 1998, Austin, USA).
Diamantopoulos, A. and Winklhofer, H., "Organisational Aspects of Export Sales Forecasting: An Empirical Investigation", presented at the Annual Conference of the British Academy of Management (Sept 8-10, 1997, London, England) p.601 (abs.
Balabanis, G., Diamantopoulos, A. and Melewar, T.C., "The Impact of Nationalism, Patriotism and Internationalism on Consumer Ethnocentric Tendencies", presented at the Annual Conference of the European Marketing Academy (May 20-23, 1997, Warwick, England).
Diamantopoulos, A., Simintiras, A.C. and Reynolds, N.L., "The Impact of Response Set on Measurement Equivalence: Experimental Evidence and Implications for Cross-Cultural Research", presented at the INFORMS Marketing Science Conference (Mar 21-24, 1997, Berkeley, USA) p.26 (abs).
Diamantopoulos, A. and Souchon, A-L., "Distinguishing between Acquisition and Use of Export Assistance: Scale Development and Impact on Export Performance", presented at the Special Session on Advances in Export Promotion Theory and Practice, American Marketing Association Winter Educators' Conference (Feb 15-18, 1997, St. Petersburg, USA).
Reynolds, N., Simintiras, A.C. and Diamantopoulos, A., "Ensuring Comparability in Cross-National Research: A Framework for Understanding Equivalence", presented at the Annual Conference of the Marketing Education Group (July 9-12, 1996, Glasgow, Scotland) pp.86-87 (abs).
Diamantopoulos, A., "Export Information Use: Problems and Research Challenges", presented at the INFORMS XXXIII International Meeting (June 25-28, 1995, Singapore) p.46 (abs).
Diamantopoulos, A., Winklhofer, H. and Witt, S. F., "The Practice of Export Sales Forecasting: Some Comparative Hypotheses", presented at the Annual Meeting of the Academy of International Business (Nov 3-6, 1994, Boston, USA).
Diamantopoulos, A., "Consumer Preferences and Product Standardisation: A Cross Country Comparison", presented at the Le gestion des entreprises face à la globalisation du marché (Nov 22-26, 1993, Strasbourg, France).
Schlegelmilch, B.B., Diamantopoulos, A. and Du Preez, J.P., "Ecological Attributes and Country of Origin Effects in Preference Formation: A Cross Country Application of Conjoint Analysis", presented at the TIMS Marketing Science Conference (Mar 12-14, 1993, St.Louis, USA) p.42 (abs).
Schlegelmilch, B.B., Diamantopoulos, A. and Du Preez, J.P., "Ecological Attributes and Country of Origin Effects in Preference Formation: A Cross Country Application of Conjoint Analysis", presented at the TIMS Marketing Science Conference (Mar 12-14, 1993, St.Louis, USA) p.42 (abs).
Diamantopoulos, A. and Schlegelmilch, B.B., "Factors Affecting the Use of Export Marketing Research Information: An Application and Test of the Deshpande and Zaltman Path Model", presented at the TIMS Marketing Science Conference (Mar 12-14, 1993, St.Louis, USA) p.19 (abs).
Du Preez, J.P., Diamantopoulos, A. and Schlegelmilch, B.B., "The Role of 'Made In' and 'Green' Product Attributes in Automobile Purchases: A Cross Country Comparison Between Korea, Spain and France", presented at the Annual Meeting of the Academy of International Business (Nov 20-22, 1992, Brussels, Belgium).
Schlegelmilch, B.B., Diamantopoulos, A., Du Preez, J.P., "The Use of Student Samples in Conjoint Analysis: A Comparison with Ordinary Consumers in Two European Countries", presented at the TIMS/ORSA Joint Meeting (Nov 1-4, 1992, San Francisco, USA) p.80 (abs).
Diamantopoulos, A. and Schlegelmilch, B.B., "Problems and Solutions: Some Examples from Cross National Collaborative Research", presented at the Special Session on Cross National Collaborative Research, American Marketing Association Summer Educators' Conference (Aug 8-11, 1992, Chicago, USA).
Diamantopoulos, A., Schlegelmilch, B.B. and Du Preez, J.P., "The Relative Importance of Country of Origin and Ecological Product Attributes among British and German Consumers: A Partially Individualised Conjoint Analysis", presented at the European Summer Conference of the Association for Consumer Research (June 11-14, 1992, Amsterdam, Holland).
Schlegelmilch, B.B. and Diamantopoulos, A., "Correlates of Publication Productivity: An Empirical Analysis of UK Marketing Academics", presented at the TIMS/ORSA Joint Meeting (Apr 26-29, 1992, Orlando, USA).
Diamantopoulos, A. and Schlegelmilch, B.B., "The Impact of Export Manpower on Export Performance: Evidence from the UK, US and Germany", presented at the TIMS/ORSA Joint Meeting (Nov 3-6, 1991, Anaheim, USA) p.116 (abs).
Diamantopoulos, A. and Schlegelmilch, B.B., "The Impact of Technological Change in Telecommunications on Inter Company Alliances", presented at the Special Panel on Cross Border Alliances in the EC, Annual Meeting of the Academy of International Business (Oct 17-20, 1991, Miami, USA).
Diamantopoulos, A. and Mathews, B.P., "Pricing Objectives in Practice: An Empirical Analysis of Interrelationships and Linkages with Market Characteristics", presented at the Annual Conference of the European Marketing Academy (May 21-23, 1991, Dublin, Ireland).
Mathews, B.P. and Diamantopoulos, A., "Assessing Forecast Accuracy: A Factor Comparative Investigation of Forecast Error Dimensions", presented at the TIMS Marketing Science Conference (Mar 20-23, 1991, Wilmington DE, USA) p.30 (abs).
Schlegelmilch, B.B., Diamantopoulos, A., Allpress, C. and Tse, K.Y., "The Use of Export Marketing Research at Different Planning Levels: Evidence from European Exporters", presented at the TIMS Marketing Science Conference (Mar 20-23, 1991, Wilmington DE, USA) p.54 (abs).
Schlegelmilch, B.B. and Diamantopoulos, A., "International Management Beratung in Großbritannien", presented at the Fachtagung Internationale Management Beratung (Jan 31-0, 1991, Göttingen, Germany).
Diamantopoulos, A., "A Comparison of Marketing Operations of Autonomous Subsidiaries: An Empirical Study", presented at the Annual Conference of the Academy of International Business (Nov 21-23, 1986, London, England).