Andrei S. Markovits / Lars Rensmann, Gaming the World: How Sports Are Reshaping Global Politics and Culture (Hardcover), Princeton University Press 2010.
Professional sports today have truly become a global force, a common language that anyone, regardless of their nationality, can understand. Yet sports also remain distinctly local, with regional teams and the fiercely loyal local fans that follow them. This book examines the twenty-first-century phenomenon of global sports, in which professional teams and their players have become agents of globalization while at the same time fostering deep-seated and antagonistic local allegiances and spawning new forms of cultural conflict and prejudice.
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