Eisend, Martin

“In my research, I examine the influence of marketing communication and advertising on consumers and society. The results of my research not only help companies to operate successfully, but also to better understand the social responsibility of marketing and advertising, thereby contributing to social developments such as the promotion of diversity and the improvement of prosperity in society.”

• Marketing communication and advertising effectiveness
• Advertising and society
• Empirical generalizations and meta-analyses

• 1994-2000 Studied Media and Communication Studies and Business Administration (M.A.), Free University of Berlin
• 2000-2004 Research assistant at the Chair of Marketing, Department of Economics, Free University of Berlin
• 2003 Doctorate (Dr. rer. pol.), Free University of Berlin
• 2004-2007 Assistant professor of marketing, Free University of Berlin
• 2006-2007 Visiting scholar at Columbia University, New York
• 2007-2024 Professor of marketing, European University Viadrina, Frankfurt (Oder)
• 2010-2011 Visiting scholar at the University of Antwerp
• 2012-2018 Dean of Studies, Faculty of Economics, European University Viadrina, Frankfurt (Oder)
• 2015 Visiting Professor at the University of Amsterdam
• 2016 Visiting Professor at Macquarie University Sydney
• 2016 Visiting Professor at WU Vienna
• 2018-2021 President of the European Advertising Academy
• 2018-2023 Vice President for Research, Young Academics, and Knowledge Transfer, European University Viadrina, Frankfurt (Oder)
• 2022-2023 Vice President of the American Advertising Academy
• Since 2022 Adjunct Professor of Marketing, Copenhagen Business School
• Since October 2024 Professor of Marketing, University of Vienna